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Lenovo Names Shailendra Katyal as Marketing Head for India
IT News Online Staff
2011-03-22
Lenovo India has named Shailendra Katyal as its Marketing Head. Shailendra will be responsible for handling the Lenovo master-brand and leading marketing for the three business segments it operates in viz consumer, relational and SMB.
Shailendra will be based out of Lenovo’s head office in Bangalore. He comes with 12 years of industry experience, having worked in varied roles in sales and marketing in the FMCG space.
Prior to joining Lenovo India, Shailendra was Category Head at Marico Ltd. At his decade plus stint at Marico, he has had successful stints in sales and marketing. He played a significant role in charting the hair care strategy for Marico.
Shailendra has had successful stints in managing large brand franchises like Parachute and Saffola, integrating acquired brands like Nihar Naturals and handling challenger equities like Shanti and Hair & Care. Brands that he has managed have won two Effies and multiple Emvies in his tenure.
In Lenovo, his primary mandate will be to aggressively grow Lenovo’s brand preference in the consumer and SOHO segments.
Amar Babu, Managing Director, Lenovo India, said, "We are pleased to appoint Shailendra, a versatile marketing professional, who has a proven track record in leading marketing campaigns of marquee consumer brands. We continue to strengthen the management on the back of our strong success in the Indian market and want to continue the momentum on our double digit market share. Shailendra will aggressively chart out clear cut marketing strategies to help us enhance our brand preference and consumer connect in India."
"It is a great opportunity for me to be working with a global force like Lenovo. It is one of the leading forces in the technology space today and leads with a strong core of product innovation. It is also a truly multicultural organization with high emphasis on entrepreneurial behavior, which is what I really thrive in. It’s an honor to be associated with the Lenovo brand and iconic sub-brands like the ThinkPad," said Shailendra Katyal.
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