Lenovo Opens 4 New Stores in Mumbai
IT News Online Staff
2012-08-01
Lenovo, in a bid to strengthen its retail foothold in India's commercial capital, has launched four new stores in Mumbai. As one of the largest exclusive PC retailers with over 1000 stores across the country, the expansion is in tandem with Lenovo's overall plan to build a strong retail infrastructure and drive hyper growth in the Indian PC market.
Lenovo said it is committed towards the fast growing Mumbai market and aims to further ramp up its presence with a total of 25 stores by end of Q2 FY 2012-13 and 35 stores by end of FY 2012-13.
Shanil Madollathil, GM - Sales (West), Lenovo India, said, "Mumbai has a large youth population who form the majority of active Internet users in India today and the number keeps growing. We envisage a huge opportunity here with 'Gen Next' increasingly driven by speed, entertainment, convenience and mobility in PCs."
"Our latest range performance machines are riding on this wave and our strong network of branded Lenovo stores will make next generation computing extremely accessible to our customers across Mumbai. Our aim is to get closer to customers and percolate the Mumbai market with 35 stores by the end of this financial year," said Madollathil.
Currently, Lenovo has a strong footprint of 19 exclusive stores in Mumbai and 85 stores across Maharashtra. Lenovo has exclusively partnered Addict Infotech for the four new stores and has future plans to be present in the city's leading malls as well.
Vipin Sharma, Proprietor, Addict Infotech, said, "Lenovo has great equity in the Indian PC market and we are proud to partner them to address the burgeoning PC requirements of consumers in Mumbai. Lenovo stores are unique in their design, experience and consultative approach, and we believe that this USP sets them apart from the other players in the market."
Lenovo said it has plans to build a strong retail network through its existing partners namely Apple Micro Infotech, Real It Concepts Pvt Ltd., Sai Infosolutions, Ultimate solutions and Universal Computers.
The stores are located at Mumbai's prime areas including Chembur, Malad, Kandivalli, Lower Parel and Vashi. Spread across 250 - 400 sq. ft., they provide a complete brand experience, offering a range of Lenovo products including notebooks, netbooks, All-in-Ones and ultrabooks. Some of the key products include: Lenovo IdeaPad Z580, Lenovo IdeaPad G580, Lenovo IdeaCentre A720, Lenovo IdeaCentre B320, Lenovo IdeaCentre C320, S series and the newly launched ultrabooks - U310 and U410.
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