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Lexar Introduces SDHC and SDXC UHS-I Memory Cards to Enhance Performance for Photographers and Videographers
GlobeNewswire
2012-01-09

    New 600x and 400x SDHC and SDXC UHS-I Cards, Including the
    First 128GB SDXC UHS-I Card, Offer Blazing-Fast Speeds and
                      Outstanding Reliability

Key Messages:


  --  Range of high-speed, high-capacity memory cards, including the
      industry's first 128GB SDXC(TM) UHS-I memory card, improve the
      experience of capturing, storing, and transferring high-quality photos
      and 1080p HD videos

  --  Professional SDHC(TM) and SDXC(TM) UHS-I memory cards offer high-speed
      performance, with 600x (90MB per second) and 400x (60MB per second)
      minimum guaranteed transfer speeds*

  --  Include the latest version of award-winning Image Rescue(R) software to
      help recover lost or deleted photo and video files, even if they've been
      erased or the card has been corrupted**




Multimedia Elements:


  --  Lexar Image Gallery
  --  Supporting Product Information





  --  Lexar Professional 600x SDXC UHS-I
  --  Lexar Professional 600x SDHC UHS-I
  --  Lexar Professional 400x SDXC UHS-I
  --  Lexar Professional 400x SDHC UHS-I




FREMONT, Calif., Jan. 9, 2012 (GLOBE NEWSWIRE) -- Lexar, a leading
global brand of flash memory products, today introduced new Lexar(R)
Professional 600x and 400x Secure Digital High Capacity (SDHC(TM)) and
Secure Digital Extended Capacity (SDXC(TM)) Ultra High Speed I (UHS-I)
memory cards, including the industry's first 128GB SDXC UHS-I card. The
cards offer outstanding performance, reliability, and compatibility for
professional and enthusiast photographers and videographers alike,
maximizing the digital workflow experience of capturing and managing
large volumes of high-quality images and extended lengths of 1080p
full-HD video.

The Lexar Professional 600x and 400x SDHC and SDXC cards leverage UHS-I
technology, and offer an impressive 90MB per second and 60MB per second
minimum guaranteed transfer speed, respectively.* Compatible with all
SDHC and SDXC devices, the cards help accelerate the digital
photography workflow, helping clear the camera's buffer for
uninterrupted shooting and quickly transferring images and video from
the memory card to the computer, especially when paired with a
compatible card reader, such as the Lexar(R) Professional USB 3.0
Dual-Slot Reader. The Lexar Professional 600x UHS-I cards are offered
in capacities of 16GB, 32GB, and 64GB, and the new Lexar Professional
400x UHS-I cards are available in capacities of 8GB, 16GB, 32GB, 64GB,
and 128GB, making them great solutions for capturing sustained,
rapid-fire images and extended lengths of 1080p high-definition (HD)
video with an SDXC- or SDHC-enabled camera.

"The speed of my workflow is a top concern since it can ultimately
impact my business. How efficiently I take and edit my images
determines how quickly I can deliver them to my clients," said Lexar
Elite Photographer Chris McLennan, who is world-renowned for his travel
and adventure photography. "Lexar Professional memory solutions have
always been a critical part of my workflow, and they enhance my capture
and post-production experience while keeping my images safe. If you're
a professional looking for the combination of speed, capacity, and
reliability in a memory card, the Lexar Professional 600x and 400x SDXC
and SDHC UHS-I memory cards are great options."

"Professional and hobbyist photographers and videographers are always
seeking ways to improve how they capture, store, and transfer their
captured content," said Pachi Chen-Wong, senior product marketing
manager, Lexar. "Lexar Professional 600x and 400x SDXC and SDHC UHS-I
memory cards offer high-performance read and write speeds, making them
great options for shooters who need solutions that help them shorten
the process of capturing, managing, and editing content, so they can
focus more of their time and energy on getting great images and video."

The cards include the latest version of Image Rescue(R) 4 software to
help with the recovery of lost or deleted photo and video files, even
if they've been erased or the card has been corrupted,** as well as a
limited lifetime warranty and free, dedicated professional technical
support. All Lexar product designs are tested in the Lexar Quality Labs
to ensure performance, quality, compatibility, and reliability with
more than 800 intended digital devices.

Lexar Professional 600x UHS-I cards will have MSRPs of $74.99 (16GB),
$124.99 (32GB), and $269.99 (64GB). The 16GB and 32GB Professional 600x
UHS-I cards will be available in February, and the 64GB capacity will
be available in March. Lexar Professional 400x SDHC and SDXC UHS-I
memory cards will be available in February with MSRPs of $34.99 (8GB),
$49.99 (16GB), $79.99 (32GB), $179.99 (64GB), and $299.99 (128GB). For
additional information about Lexar Professional products, visit
www.lexar.com.

Follow us online!

Twitter: http://twitter.com/lexarmemory

YouTube(TM): www.youtube.com/lexarmediainc

Facebook: www.facebook.com/LexarMedia

About Lexar

Lexar is a leading global brand of Lexar Media, Inc., a subsidiary of
Micron Technology, one of the largest semiconductor manufacturers
worldwide. Lexar offers industry-leading products in all major flash
memory categories, including USB flash drives, innovative backup
drives, high-performance memory cards for photography, and all popular
form factors of memory cards for mobile devices. Lexar products are
available worldwide at major retail and e-tail stores, and at
www.lexar.com. For more information about Lexar products, visit
www.lexar.com.

Lexar. When Memory Matters.(TM)

About Micron

Micron Technology, Inc. is one of the world's leading providers of
advanced semiconductor solutions. Through its worldwide operations,
Micron manufactures and markets a full range of DRAM, NAND and NOR
flash memory, as well as other innovative memory technologies,
packaging solutions and semiconductor systems for use in leading-edge
computing, consumer, networking, embedded and mobile products. Micron's
common stock is traded on the NASDAQ under the MU symbol. To learn more
about Micron Technology, Inc., visit www.micron.com.

-----------------------------------------------------------------------
--------------------

*Minimum read transfer, write speeds lower. Speeds based on TestMetrix
certified tester. Actual sustained speed may vary depending on host
device. x=150KB/s.

**Image or other data recovery is not 100% guaranteed.

(C)2012 Lexar Media, Inc. All rights reserved. Information is subject
to change without notice. Lexar, the Lexar logo, and When Memory
Matters are trademarks or registered trademarks of Lexar Media, Inc.
All other brand or product names are trademarks or registered
trademarks of their respective holders.


CONTACT: Media Contact:
         Andrew Rodger
         Matter Communications
         (978) 499-9250 x233
         Andrew@matternow.com
         www.lexar.com





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