America's Favorite Pretzel Cracker Revamps its Online Product
         Offerings and Expands Internet Sales to Facebook

Princeton, NJ, March 15, 2012 (GLOBE NEWSWIRE) -- In an effort to
better service its customers, Snack Factory's Pretzel Crisps(r) has
partnered with online retail marketplace Alice.com to expand the brands
availability online. While Pretzel Crisps have been purchased through
the brands website and various eStores for some time, the
better-for-you snack brand sought to meet demand for online store
access to its growing community of 176,000 plus Facebook fans.

Members of the Pretzel Crisps Facebook community can now engage with
the brand, share recipes and purchase Pretzel Crisps from the
convenience of the brand's Facebook page. "Alice.com has enabled us to
reach new users as well as current users from anywhere in the country,"
said Perry Abbenante, Vice President of Marketing for Snack Factory.
"For those consumers who prefer to shop online or can't find their
favorite flavors at their local store, they now have the ability to
purchase and sample new Pretzel Crisps varieties from the comfort of
their personal computer or smart phone."

Alice.com's retail service provides consumers an efficient and
cost-effective way to buy everyday household goods. As part of the
company's eCommerce platform, Pretzel Crisps will have the ease and
flexibility to launch online promotions at the click of a button,
providing greater value to consumers.

For more information or to purchase Snack Factory's Pretzel Crisps, a
recent 2011 Inc. Magazine 500/5000 ranked fastest-growing private
company in America, visit www.pretzelcrisps.com or friend us on
Facebook at www.facebook.com/pretzelcrisps.

About Snack Factory

Based in Princeton, New Jersey, Snack Factory was founded by snack food
pioneers Sara and Warren Wilson. From their humble start selling funnel
cakes at county fairs, the couple went on to create New York Style
Bagel Chips and Pita Chips (sold to RJR Nabisco in 1992). Today, Snack
Factory is reinventing the pretzel category with the world's first
spreadable pretzel cracker, Pretzel Crisps(r). Rethink Your Pretzel!

About Alice.com

Alice.com provides eCommerce and interactive marketing services
exclusively to the Consumer Packaged Goods (CPG) industry. The
company's eCommerce platform allows CPG manufacturers to sell direct to
consumer online through a unique online service that provides always
free shipping, automatic coupons and a reorder tool that makes it easy
for consumers to avoid the chore of running out to the store. Alice.com
is privately held and headquartered in Middleton, Wisconsin.


CONTACT: Jessica HarrisPretzel Crisps609.613.0715jharris@pretzelcrisps.com