GlobeNewswire
2012-01-26
Roberts Communications Network First to Try Enhanced
Analytics on the Limelight Networks Platform
TEMPE, Ariz., Jan. 26, 2012 (GLOBE NEWSWIRE) -- Limelight Networks,
Inc. (Nasdaq:LLNW) today announced a partnership with Conviva to
integrate Conviva's video performance monitoring technology with
Limelight's massively provisioned global computing platform. Together,
the solutions take a huge step forward in improving online video
viewing quality and delivery. Adding Conviva's analytics to the
Limelight suite of products will give Limelight customers access to
real-time audience metrics and will provide new data for Limelight
operations teams to improve overall network performance.
The new solution, called Embedded Insights, will give Limelight
Networks' customers access to a tailored version of Insights, Conviva's
advanced video analytics offering. Conviva monitors the experience of
each online viewer and reports up-to-the-second measurements of video
quality and audience engagement. Embedded Insights will help users see
problems within the content delivery network while also monitoring
audience reach and engagement. Armed with this information, users can
make more profitable business decisions and better target their
audience. The unbiased, independent analytics package establishes an
industry standard for CDNs reporting their own performance and provides
Limelight customers control over the viewing experiences they deliver
to their online audience.
The integration with Conviva is made possible through Limelight
Networks' open approach to network management, and available APIs.
Limelight Networks and Conviva are currently beta testing integrated
services with Roberts Communications Network, who provides
communications services to the pari-mutuel industry and is based in Las
Vegas, Nevada.
"We are excited to be able to test this new integrated solution with
Limelight Networks and Conviva," said Joseph Hill, Vice President of
Roberts Communications Network. "It is critical for our business to be
able to proactively protect viewers from video performance degradation
and to be able to improve audience engagement. By combining the scale
and reliability of Limelight's global delivery platform with Conviva's
specialized video monitoring tools, we know we can deliver consistently
high-quality experiences online. That helps us maintain the service
standard that our customers demand."
In addition to real-time measurement, Conviva's Embedded Insights
solution includes content, content type (LIVE/VoD) and geographic
filters for in-depth performance analysis, comprehensive insights into
video delivery configurations, and cross-platform support for Flash,
Silverlight and HTML5 players, as well as the RTMP and HTTP streaming
protocols.
"Embedded Insights by Limelight and Conviva gives companies the data
they need to ensure they have a profitable online video strategy and
effectively target their online audience," said Darren Feher, CEO of
Conviva. "The information we provide is the most detailed in the
industry and brings peace of mind knowing that it comes from an
independent, third-party."
About Limelight Networks, Inc.
Limelight Networks, Inc. (Nasdaq:LLNW) provides solutions that enable
business and technology decision makers to profit from the shift of
content and advertising to the online world, the explosive growth of
mobile and connected devices, and the migration of IT applications and
services into the cloud. Our worldwide customers use Limelight's
massively scalable software services that engage audiences, enhance
brand presence, analyze viewer preferences, optimize advertising,
manage and monetize digital assets, and ultimately help build stronger
customer relationships. For more information, please visit
www.limelight.com or follow us on Twitter at www.twitter.com/llnw.
Copyright (C) 2012 Limelight Networks, Inc. All rights reserved. All
product or service names are the property of their respective owners.
About Conviva
Conviva is a video quality optimization and analytics company that
makes online streaming a more profitable business through increased
audience engagement that comes from a buffer-free, personalized HD
experience. Conviva works with major media brands to monitor over one
billion streams a month, which greatly improves the video viewing
experience for every audience member.
About Roberts Communications Network
Roberts Communications Network, Inc. provides communications services
to sports, entertainment, educational, and ethnic programming
industries with satellite and terrestrial communications services over
multiple platforms. The company was founded in 1984 and is based in Las
Vegas, Nevada.
CONTACT: Media Contact for Limelight Networks:
Heather Miller
215-867-8600 x239
media@llnw.com
Media Contact for Conviva:
Mary Kay Crocker
801-305-1447
marykay@radi8creative.com