Andrew Maltin Brings His Broad Range of Experience to Newly
     Formed Apps Alliance by Becoming a Founding Board Member

FOUNTAIN VALLEY, Calif., April 23, 2012 (GLOBE NEWSWIRE) -- MEDL
Mobile, Inc. (OTCBB:MEDL), an innovator, incubator, and aggregator of
mobile technology, announced today that its CEO, Andrew Maltin, has
joined the board of the Application Developers Alliance.

The Application Developer Alliance Board is responsible for guiding the
organization to deliver services to developers and drive innovation and
growth within the development industry. Since its formation, its
membership has already grown to more than 4,500 individual developers
and 45 corporate members and service sponsors.

"It's gratifying that such significant individuals and companies are
supporting our mission of providing developers with more resources to
power innovation and growth," said Alliance founder and President Jon
Potter. "By joining together in support of app developers, they're
acknowledging that small and medium-sized developers are a critical
source of talent and innovation that has to be cultivated for the whole
industry to succeed."

"It's still very much the wild west for mobile apps and mobile
developers, large and small, and the Alliance fills an important role,"
said Andrew Maltin. "We believe this organization will help steer
developers, and ultimately the industry overall, in the right direction
for success."

The board members bring a broad range of relevant expertise to the
Alliance, including global platforms Google and RIM and content
publishers such as AT&T Interactive and CBS Interactive.

About MEDL Mobile

MEDL Mobile Inc., an early leader in the emerging mobile applications
software market, is engaged in the monetization of mobile apps through
four primary revenue generating platforms: (i) development of
customized apps for third parties to monetize their particular
intellectual property, persona or brand, (ii) incubation of apps in
partnership with third parties and from a library of more than 85,000
original apps concept submissions, (iii) sale of advertising and
sponsorship opportunities directly to brands and (iv) acquisition of
apps from other developers and use of a proprietary application
programming interface, or API, to make Apps recommendations for our
user base.

The MEDL Mobile Holdings Inc. logo is available at
http://www.globenewswire.com/newsroom/prs/?pkgid=11366

About Application Developers Alliance

The Application Developers Alliance is a newly formed industry
association dedicated to meeting the unique needs of application
developers. The Apps Alliance supports developers of every type, across
all languages and platforms and works to make building, testing and
shipping great apps easier for all developers. Alliance members include
more than 3000 individual application developers, software
entrepreneurs and leaders, and beneficiaries of application innovation.
Visit us at appalliance.org.

You can view the MEDL Mobile award winning apps at
http://www.medlmobile.com/apps

Forward-Looking Statements

Certain statements contained herein constitute "forward-looking
statements" within the meaning of the Private Securities Litigation
Reform Act of 1995. These forward-looking statements are based on
current expectations, estimates and projections about MEDL Mobile's
industry, management's beliefs and certain assumptions made by
management. Readers are cautioned that any such forward-looking
statements are not guarantees of future performance and are subject to
certain risks, uncertainties and assumptions that are difficult to
predict. Because such statements involve risks and uncertainties, the
actual results and performance of the Company may differ materially
from the results expressed or implied by such forward-looking
statements. Given these uncertainties, readers are cautioned not to
place undue reliance on such forward-looking statements. Potential
risks and uncertainties include but are not limited to the ability to
integrate Inedible Software apps and platform into MEDL's product
offering, the ability to procure, properly price, retain and
successfully complete projects, and changes in products and
competition. Unless otherwise required by law, the Company also
disclaims any obligation to update its view of any such risks or
uncertainties or to announce publicly the result of any revisions to
the forward-looking statements made here. Readers should review
carefully reports or documents the Company files periodically with the
Securities and Exchange Commission.

For more information about MEDL Mobile, please visit
http://www.medlmobile.com.


CONTACT: Media Contact: 
         Christopher Scuro
         MEDL Mobile
         Chris.Scuro@MEDLMobile.com
         714-617-1991 ex. 4211