Industry Leaders Launch Location Based App

FOUNTAIN VALLEY, Calif., June 14, 2012 (GLOBE NEWSWIRE) -- MEDL Mobile,
Inc. (OTCBB:MEDL) -- an award-winning leader in mobile technology --
and BlueVia, the global developer platform from Telefonica, announced
today the release of "Here I Am." The GPS based mobile application
quickly and easily shares a user's location through SMS messaging via
BlueVia's custom API.

The app, built for both iOS and Android devices, allows users to easily
stay connected by trading locations with any contact in their address
book. The user can also choose from a selection of preset messages and
locations; and allows users to send their location to friends who do
not have an iPhone or Android.

The new app is currently available via BlueVia's API to subscribers of
the O2 mobile network in the UK and is now in the Apple App Store and
Google Play. MEDL Mobile is one of the first to use the latest BlueVia
API.

"BlueVia has created a very powerful API," said Andrew Maltin, CEO and
Co-Founder of MEDL Mobile. "We are excited to have designed a simple,
yet powerful application for this new technology. We know O2's
customers love this app as much as we do."

"Here I Am" will soon be rolling out in countries across Europe.

iTunes App store: http://bit.ly/HereIAmApp

Google Play store:
https://play.google.com/store/apps/details?id=com.here.im

About MEDL Mobile, Inc.

The Company develops, acquires and publishes a growing library of
mobile applications which perform specific functions for the user on
the Apple and Android platforms. User analytics are collected by the
Company's growing Mobile Brain which processes user data in order to
create better distribution and monetization of mobile applications. The
Company's Software Development Kit (SDK) consists of a growing suite of
tools which have been designed to help developers to better market and
monetize their mobile applications. Additionally, the Company licenses
its technology and performs custom development for key clients such as
Monster.com, New York Times Company, Teleflora, Telefonica and
Medtronic, allowing the company to grow the overall library of
technology greatly extending the potential reach of the Mobile Brain.
The Company enters into partnerships to mobilize and monetize IP with
such notable names as Encyclopedia Britannica, MTV's Pauly D, Cheech &
Chong, Rampage Jackson and Marlee Matlin. The Company is establishing a
business model in which it expects to generate multiple revenue
streams, including development fees, download and in-app purchases,
advertising, sponsorship and licensing of technology. For more
information about MEDL Mobile, please visit www.medlmobile.com.

The MEDL Mobile Holdings Inc. logo is available at
http://www.globenewswire.com/newsroom/prs/?pkgid=11366

About BlueVia:

BlueVia is the global developer platform from Telefonica that helps
developers take apps, web services, and ideas to market. BlueVia is
built on four founding principles: Scale, Tools, Business Models, and
Path to Market. BlueVia offers ground breaking, zero risk business
models for developers, along with 'mix & match' models to create
multiple revenue streams. For more information, documentation and video
tutorials, go to http://www.bluevia.com/

Forward-Looking Statements

Certain statements contained herein constitute "forward-looking
statements" within the meaning of the Private Securities Litigation
Reform Act of 1995. These forward-looking statements are based on
current expectations, estimates and projections about MEDL Mobile's
industry, management's beliefs and certain assumptions made by
management. Readers are cautioned that any such forward-looking
statements are not guarantees of future performance and are subject to
certain risks, uncertainties and assumptions that are difficult to
predict. Because such statements involve risks and uncertainties, the
actual results and performance of the Company may differ materially
from the results expressed or implied by such forward-looking
statements. Given these uncertainties, readers are cautioned not to
place undue reliance on such forward-looking statements. Potential
risks and uncertainties include but are not limited to the ability to
integrate Inedible Software apps and platform into MEDL's product
offering, the ability to procure, properly price, retain and
successfully complete projects, and changes in products and
competition. Unless otherwise required by law, the Company also
disclaims any obligation to update its view of any such risks or
uncertainties or to announce publicly the result of any revisions to
the forward-looking statements made here. Readers should review
carefully reports or documents the Company files periodically with the
Securities and Exchange Commission.

For more information about MEDL Mobile, please visit
http://www.medlmobile.com.


CONTACT: Media Contact:
         Christopher Scuro
         MEDL Mobile
         Chris.Scuro@MEDLMobile.com
         714-617-1991 ex. 4211