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Middle East Broadcasting Center Selects Limelight for Online Video Publishing, Site Acceleration and Media Delivery
GlobeNewswire
2011-07-19


TEMPE, Ariz., July 19, 2011 (GLOBE NEWSWIRE) -- Limelight Networks,
Inc. (Nasdaq:LLNW) ("Limelight") today announced that Middle East
Broadcasting Center (MBC) has selected Limelight as its sole solutions
provider for online video publishing services, site acceleration and
media delivery. MBC chose Limelight because it is the only company
capable of addressing all of its requirements with a fully integrated
set of solutions. MBC can therefore employ just one vendor to upload,
manage, publish, deliver and analyze high-quality content, enabling it
to more easily and effectively reach a global audience and maximize the
performance of its sites.

MBC is the largest media conglomerate and broadcasting group in the
Middle East with over 165 million viewers worldwide. Launched in 1991,
it is the first pan-Arab free-to-air satellite station. Recently, MBC
required both content delivery and online video platform solutions for
its websites Shahid.net and AlArabiya.net. Shahid.net, the first free
Video-On-Demand site that provides an archive of MBC television shows,
launched in 2007 and receives four million views a day. MBC is
currently revamping a new and enhanced version of the site, which will
include a large archive of its own content, as well as third party
content. AlArabiya.net provides live streams of news coverage 24/7.
About half of the sites' viewers are from the Gulf region, while the
other half are international.

MBC chose to deploy Limelight's integrated services--Limelight Video
Platform, Limelight Site Accelerator and Limelight Deliver--for their
ability to meet MBC's following requirements:


  --  Guaranteed high quality video
  --  Video Storage and content delivery facilities for various websites
  --  Scalability for future requirements, including specific demands such as
      SmartPhones, STB or Connected TV sets support
  --  Pre-roll, mid-roll, and post-roll advertising
  --  Syndication to YouTube
  --  Video Analytics
  --  Ease of video publishing workflow
  --  Extensive APIs for content management




Video Platform allows publishers to efficiently manage, publish,
measure and monetize their video content. Site Accelerator, a whole
site delivery solution, enhances the performance of cacheable "small
object" web content and can significantly reduce requests made to
customer-owned infrastructure. MBC also chose to employ Deliver, Video
Platform's integrated content delivery solution, to enhance the
delivery and performance of "large object" videos and images. By
utilizing both Video Platform and Deliver for the entire video
publishing workflow, MBC can speed the transfer for large volumes of
video files, optimize ingestion points, improve player responsiveness
and enhance viewer experience in near real-time as network conditions
change.

Both Video Platform and Site Accelerator maximize viewer experience by
leveraging Limelight's high-speed, private global network
infrastructure, which ensures the quick, seamless delivery of whole
websites and high quality videos regardless of traffic or end user
location.

"We're pleased that Middle East Broadcasting Center has selected to
work with Limelight," notes David Hatfield, Senior Vice President
Global Sales and Marketing, Limelight Networks. "Over the past 20
years, MBC has grown substantially and now includes 10 FTA channels,
two radio stations, a weekly magazine, portal websites and a production
house. As MBC continues to expand its reach and provide additional
informative and entertaining content to viewers worldwide, it can now
guarantee its audience that it will always deliver brilliant online
viewing experiences with well-performing sites and high quality videos.
Finally, 7 of the 10 channels moved into High Definition (HD) July 1,
2011."

About Limelight Networks, Inc.

Limelight Networks, Inc. (Nasdaq:LLNW) provides solutions that enable
business and technology decision makers to profit from the shift of
content and advertising to the online world, the explosive growth of
mobile and connected devices, and the migration of IT applications and
services into the cloud. Approximately 1800 customers worldwide use
Limelight's massively scalable software services that engage audiences,
enhance brand presence, analyze viewer preferences, optimize
advertising, manage and monetize digital assets, and ultimately help
build stronger customer relationships. For more information, please
visit http://www.limelightnetworks.com or follow us on Twitter at
www.twitter.com/llnw.

Copyright (C) 2011 Limelight Networks, Inc. All rights reserved. All
product or service names are the property of their respective owners.

About MBC Group

MBC Group, the first private free-to-air satellite broadcasting company
in the Arab World, launched in London in 1991 and later moved to its
headquarters in Dubai in 2002. Over the past 20 years, MBC Group has
grown to become a well-established media group that enriches people's
lives through information, interaction and entertainment. Based in
Dubai, in the United Arab Emirates, MBC Group includes 10 television
channels: MBC1 (general family entertainment), MBC2 and MBC MAX
(24-hour movies), MBC3 (children's entertainment), MBC4 (entertainment
for new Arab women), MBC Action (action series and movies), MBC Persia
(24-hour movie channel dubbed in Farsi), Al Arabiya (the 24-hour Arabic
language news channel); Wanasah (24-hour Arabic music channel) and MBC
DRAMA coinciding with the Group's 20th anniversary, and offers 24/7
Arabic Drama; the Group also includes two radio stations: MBC FM (Gulf
music), and Panorama FM (contemporary Arabic hit music); as well as O3
productions, a specialized documentary production unit. It has also
several online platforms: www.mbc.net, www.alarabiya.net,
www.alaswaq.net and www.shahid.net, the first free VOD portal in the
Arab world.


CONTACT: Media Contacts:
         Limelight Networks:
         Leah Gladu
         678.891.1806
         lgladu@llnw.com
         
         Heather Miller
         215.867.8600 x239
         media@llnw.com
         
         MBC:
         Ruba Al Ayed
         Group PR Manager
         MBC Group
         +971 56 6038358
         ruba.alayed@mbc.net



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