U.S. Cellular Launches New Campaign to Help Those in
               Dysfunctional Wireless Relationships

CHICAGO, July 17, 2012 (GLOBE NEWSWIRE) -- A study announced today by
U.S. Cellular (NYSE:USM) indicates that 43 percent of individuals are
in the "seven year itch" phase with their wireless provider, noting
they are comfortable but suspect they are missing out on something
better. Out of the 1,208 participants polled across four regions of the
country, 56 percent of the respondents admitted to being unhappy with
their carrier over the past year but only 35 percent of all respondents
have ever broken up with their provider. In spite of this overall
dissatisfaction, respondents are hesitant to call it quits. It's no
secret that people are frustrated with their wireless experience, but
people tolerate less because they don't believe there is a better
option. More than one-third (37 percent) of respondents say they stick
with their current provider because they believe all carriers are the
same, it is too much trouble to switch carriers, or they don't want to
sign a new contract.

With the launch of Hello Better, U.S. Cellular is out to change these
misperceptions by calling attention to continuous contracts and techno
babble in the industry, inspiring the courage to end dysfunctional
relationships and presenting a better solution.

Creating the ideal customer experience has been and always will be the
top priority for U.S. Cellular. The company has partnered with
relationships expert Dr. Judith Wright for further insight and
expertise as part of its ongoing commitment to valuable relationships
by delivering the best customer experience. U.S. Cellular treats their
customers like neighbors, not numbers. "An unbalanced relationship
doesn't work no matter how you slice it--whether it is with your
spouse, friend, bank, hairdresser or your wireless provider," said Dr.
Wright. "All too often we give up on what matters to us--thinking
that's what is best for the relationship. We figure it's easier to stay
than to move on. But we ultimately sabotage any hopes of having a good
relationship, because a good relationship means that both parties are
getting what they need and want. It is critical to go for what we want
in a relationship."

On July 19, Dr. Wright will be setting up an outdoor consultation
station at Market Square in Knoxville, Tenn., inviting passersby to
stop for free relationship advice. Dr. Wright will offer suggestions on
how to identify when you are in a dysfunctional relationship and how to
find the strength to move on to something better.

By introducing Hello Better to the public, U.S. Cellular is encouraging
people to say goodbye to dysfunctional wireless relationships and say
hello to a better experience. U.S. Cellular is calling attention to the
aggravation customers have with their wireless carriers and proving
that a better relationship is possible. To help consumers make a clean
break, right now U.S. Cellular is offering up to $300 to customers who
switch to U.S. Cellular through a $100 smartphone activation credit and
up to $200 when they trade in their used phone.

"We believe it's time for consumers to know they don't have to settle
with their wireless relationship," said David Kimbell, senior vice
president of marketing and chief marketing officer for U.S. Cellular.
"At U.S. Cellular, people can expect to be treated with respect,
fairness and honesty. Our 9,000 associates aim to deliver on this
commitment every day at every consumer interaction."

U.S. Cellular customers enjoy unique benefits, such as new devices
faster without resigning contracts after the first, free Overage
Protection and free Battery Swap. U.S. Cellular also offers customers
the only points-based rewards program in the industry, which rewards
customers for simple things, such as paying bills on-time, adding a
line or referring friends and family. Points may be used for faster
phone upgrades, additional lines, devices, accessories and ringtones.

Other key findings from U.S. Cellular about dysfunctional wireless
relationships include:


  --  "It's too expensive to get out of my contract" is cited as the number
      one reason stopping respondents from switching providers
  --  The most common reaction to being unhappy with a carrier is to complain
      to others
  --  3 in 4 women surveyed said their cell provider was "okay" or they "liked
      it" but didn't love it




To say hello to a better wireless relationship, visit a U.S. Cellular
store or uscellular.com.

Certain restrictions apply. See store or uscellular.com for full
details. Data based on a survey conducted by Braun Research, Inc. on
behalf of U.S. Cellular, July 2012.

Laura Lualhati, U.S. Cellular, laura.lualhati@uscellular.com,
773-399-4849

About U.S. Cellular

U.S. Cellular rewards its customers with unmatched benefits and
industry-leading innovations designed to elevate the customer
experience. The Chicago-based carrier has a strong line-up of
cutting-edge devices that are all backed by its high-speed nationwide
network that has the highest call quality of any national carrier.
Currently, 25 percent of customers have access to 4G LTE speeds and 54
percent will have access by the end of 2012. U.S. Cellular was named a
J.D. Power and Associates Customer Service Champion in 2012 for the
second year in a row. To learn more about U.S. Cellular, visit one of
its retail stores or uscellular.com. To get the latest news, promos and
videos, connect with U.S. Cellular on Facebook.com/uscellular,
Twitter.com/uscellular and YouTube.com/uscellularcorp.

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