OUD-BEIJERLAND, The Netherlands, Oct. 27, 2011 (GLOBE NEWSWIRE) --
Multicard, a leading supplier of credential solutions, identity
management and system integration services and a business unit of
Identive Group, Inc. (Nasdaq:INVE) (Frankfurt:INV), today announced the
expanded roll-out of its Cashless Betalen (TM) mobile payment solution
across Holland. Cashless Betalen is the account management application
behind the digital wallet offered by Rabobank, one of the leading banks
in the Netherlands.

Multicard's Cashless Betalen allows users to manage their accounts
easily and use their mobile devices to perform actions such as checking
account balances, transferring funds and depositing, monitoring and
making payments. The Cashless Betalen interface can be securely
accessed with any Internet connection via computer or mobile device.
Currently, Multicard also offers apps for Apple and Android phones. In
addition, Multicard is providing digital wallet customers with secure
near field communications (NFC) tokens that enable mobile phones and
other devices to be used to make cashless payments. The NFC tokens take
the form of stickers that are affixed to the back of a mobile phone or
other device and incorporate strong encryption and the user's digital
wallet account number. To purchase items, the user simply taps the
sticker to the spot indicated on the point of sale (POS) terminal at
check out. The transaction is quick and secure. Consumers can purchase
the NFC stickers or other payment tokens through Multicard's Cashless
Betalen online market.

Pieter Kooistra, managing director of Multicard Netherlands, explained,
"We are very pleased with the result of our initial roll-out to Dutch
hockey clubs in July, with more than 50 locations accepting Cashless
Betalen and over 150,000 people now using the digital wallet. Interest
in Cashless Betalen has spread to other sports and event organizations,
the food and beverage industry and the wider market. With this
nationwide roll-out of Cashless Betalen, we are now offering the
service to the entire population. Cashless Betalen is an easy,
convenient way for anyone to pay securely."

Multicard is marketing Cashless Betalen to merchants, retail centers
and other organizations that provide retail services to customers and
would benefit from the ability to complete customer transactions more
quickly. This includes supermarket, restaurant and retail chains, as
well as universities, hospitals, large corporations and sports stadiums
-- all of which require customers to pay for parking, food and retail
items. Because of the high engagement in youth and professional sports
in Holland and the accompanying retail activities of local and national
sports associations, hockey and soccer clubs are also an important
target for the Cashless Betalen roll-out. For the youth market,
Multicard has created payment tokens in the form of colorful wristbands
and whimsical rubber creatures.

Multicard is working with Rabobank's 145 branch offices in the
Netherlands to share marketing information and to provide training on
making mobile payments with Cashless Betalen. Through this effort,
Rabobank offices are forming their own promotion teams and presenting
Cashless Betalen to local merchants, sports clubs and other
organizations.

To address retail transactions in hospitals, universities, corporate
cafeterias and other environments, Multicard has signed up 15 of the
largest food service providers in the Netherlands, who collectively
cover 80% of the market.

All merchants use specialized systems to perform and record their
retail transactions, and Multicard is working with Holland's major cash
register and POS terminal suppliers to ensure that their systems are
ready to accept payments made through Cashless Betalen.

"We are very excited about Cashless Betalen and its implications for
both consumers and merchants. If widely adopted in Holland, we believe
that Cashless Betalen would represent the largest digital wallet
community outside Japan in the near term," continued Kooistra. "The
ability to make secure cashless payments using your phone offers
convenience for consumers and provides merchants with new and more
economic ways to attract and connect with customers. After payment,
loyalty applications are a natural extension for Cashless Betalen, and
we expect that this will add further value."

Note Regarding Forward Looking Information:

This press release contains forward-looking statements within the
meaning of Section 27A of the Securities Act of 1933, as amended, and
Section 21E of the Securities Exchange Act of 1934, as amended.
Forward-looking statements can be identified by words such as
"anticipates," "believes," "plans," "will," "intends," "expects," and
similar references to the future, including statements regarding
expected growth in the market for Cashless Betalen. Readers should not
unduly rely on these forward-looking statements as they are qualified
by important factors that could cause actual results to differ from
those reflected by such forward-looking statements. These factors
include our ability to successfully market our products and other risks
and uncertainties related to our business as detailed in our Annual
Report on Form 10-K for the year ended December 31, 2010 and subsequent
reports filed with the U.S. Securities and Exchange Commission.

About Multicard:

Multicard, a business unit of Identive Group, Inc. (Nasdaq:INVE)
(Frankfurt:INV), is a worldwide supplier of card solutions for secure
identification programs, with in-house capabilities for credential
issuance, personalization and fulfillment services for the consumer,
government, education, healthcare and corporate markets. Multicard
offers ID systems management and engineering services as well as full
implementation and program management. Multicard also is a provider of
enrollment, emergency management and accreditation solutions using data
capture equipment for ePassport and other government ID and corporate
ID applications. For additional information, visit www.multicard.com.

The Multicard logo is available at
http://www.globenewswire.com/newsroom/prs/?pkgid=9855

Identive Group, Inc. is a leading provider of products, services and
solutions for the security, identification and RFID industries. For
more information, please visit www.identive-group.com.

The Identive Group, Inc. logo is available at
http://www.globenewswire.com/newsroom/prs/?pkgid=8072

Note: Cashless Betalen is a trademark of Multicard. All other trade
names are trademarks or registered trademarks of their respective
holders.


CONTACT: Multicard:
         Antoinette de Jongh, +31(0)186-636530, a.de.jongh@multicard.nl
         
         Identive Group:
         Darby Dye, +1 949 553-4251, ddye@identive-group.com
         Annika Oelsner, +49 89 9595 5220, aoelsner@identive-group.com