Nokia, Kolkata Knight Riders Launch Main Bhi Coach Consumer Program
IT News Online Staff
2010-03-08
Nokia India and Kolkata Knight Riders (KKR) have announced the 'Main Bhi Coach' consumer engagement program, enabling cricket lovers across the country to be a part of the cricket action in the Indian Premier League 3.
The 'Main Bhi Coach' campaign opens up an interactive channel between Nokia, KKR and its fans across the country. It lends an opportunity for consumers to interact and perhaps even influence their team's gameplay.
Consumers can send advice and tips to the KKR team on strategy, line-up, tactics, style, almost anything that can help clinch the title. The winning entries will get exciting prizes including an opportunity to spend time with Shahrukh Khan on the sets of his latest movie.
D. Shivakumar, VP and MD, Nokia India, said, "Nokia and Shahrukh along with Kolkata Knight Riders have provided some very exciting moments to the Indian cricket lovers. Main Bhi Coach is an interesting and simple consumer campaign aimed yet again at connecting people to their passions. The campaign has been innovatively designed to engage the entire nation, by providing them an opportunity to be a part of the action on the pitch."
"I am confident that this initiative will strike a chord especially amongst our youth audience; helping them to connect emotionally with Nokia as well as provide pragmatic support to the KKR team," added Shivakumar.
Shahrukh Khan said, "The Nokia-KKR association goes back a long way and further strengthens with every cricketing season. We share common beliefs and will continue to strengthen our relationship while giving our fans an entertaining cricketing experience."
"In India, every fan is a self proclaimed cricket guru and believe can guide the team to victory if given a chance. Main Bhi Coach is an opportunity for them to make their dreams come true and coach their favorite team. With such exciting campaigns Nokia promises to make the third season more exciting for all KKR fans," added Shahrukh Khan.
Nokia and Kolkata Knight Riders continue to strengthen their association and shared commitment to make IPL more exciting and engaging for Indian cricket fans. Main Bhi Coach is open for all cricket buffs and is not linked to the purchase of any product or service.
Nokia has been the presenting sponsor for KKR since the inception of IPL in 2008. Nokia said its association with KKR and IPL reinforces its commitment towards its youth audience by way of connecting them to their passion, in this case cricket, which has a cult status across India's young audience.
The Nokia Para cricket series in Kolkata is a unique initiative undertaken as a part of the Nokia-KKR partnership. This season the series has been rolled out in paras across Kolkata and also extended to include rest of West Bengal. The series are being played between February 22nd to March 7th and the winning team will get a chance to play and interact with the KKR team.
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