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Nokia Launches 3 New ‘Just Tap with NFC’ Ready Smartphones
IT News Online Staff
2011-10-03
Nokia has launched three feature-packed smartphones - the Nokia 700, Nokia 701 and Nokia 600, bringing the latest smartphone functionality and including ‘JUST TAP’ with Near Field Communication (NFC) on Symbian Belle.
To create a unique and engaging experience around the ‘Just Tap’ with NFC feature on the Symbian Belle devices, Nokia has tied up with Ra.One, a Red Chillies Entertainment production.
Ra.One will be the first movie in India to be marketed through a futuristic technology such as NFC. As a run up to the release of Ra.One, Nokia will launch a range of initiatives around the movie including giving consumers an opportunity to watch the movie one day ahead of its global release. Consumers can also access exclusive Ra.One content from Ovi store or by just visiting their nearest NPP and tapping their NFC enabled device with the Ra.One NFC tags.
D. Shivakumar, Managing Director, Nokia India, said, "The Indian smartphone market is growing at an exponential rate. Consumers today are looking for differentiators that go beyond multi-tasking and processor speed. With our latest range of smartphones on Symbian Belle, we are introducing a path-breaking technology in the form of ‘Just Tap’ with NFC. Today, our association with Ra.One brings alive an exciting set of experiences on NFC with Symbian Belle for our consumers."
Shahrukh Khan, actor and Brand Ambassador, Nokia India, said, "There is great synergy between Ra.One and Symbian Belle as they both represent technology of the next level. I am delighted that Ra.One will be the first movie in the country to be marketed through NFC. There are many path breaking initiatives that Nokia has undertaken with Ra.One that will allow the consumers to experience the world of Ra.One through ‘Just Tap’ with NFC feature on the Symbian Belle smartphones."
Nokia said its strategy is to provide NFC devices and experiences that allow the NFC ecosystem to evolve, and develop NFC services that add value to the consumer experience. Nokia is fully committed to driving the technology forward in India by creating an open ecosystem and fully interoperable environment between developers, software and service providers, and device manufacturers. With the launch of these products, Nokia now has four NFC-enabled smartphones in the market in addition to NFC enabled accessories.
While all three smartphones contain recognizable Nokia features, they each represent a very distinct set of priorities to allow users to choose what matters most in a smartphone. The most compact touch screen monoblock smartphone in the world (Nokia 700); a sleek and stylish smartphone with the world’s brightest mobile display for indoor or outdoor use (Nokia 701) and Nokia’s loudest entertainment smartphone (Nokia 600) all bring firsts to the Nokia product portfolio.
Nokia 700: Nokia’s smallest smartphone
At 50 cubic centimeters, weighing 96 gm and at 110 x 50.7 x 9.7 mm, the Nokia 700 not only becomes Nokia’s most compact smartphone in the Symbian range, it is the most compact touch monoblock smartphone. It features with single-tap NFC sharing and pairing capabilities, a 1 GHz processor, 3.2-inch AMOLED screen ClearBlack display, 2 GB of internal memory (with the option of using a 32 GB microSD card for a total of 34 GB), HD video capture and 5 MP full focus camera with LED flash. The Nokia 700 is also Nokia’s most eco-friendly smartphone. With a long battery life, extensive use of eco-friendly materials and features to minimize battery consumption, it is the ideal smartphone for any environmentally-conscious smartphone user.
Nokia 701: Nokia’s brightest smartphone
The Nokia 701 is a sleek, slim smartphone incorporating a bright, 3.5-inch ClearBlack display that makes it ideal for indoor and outdoor use. It also has active noise cancellation for clear sound quality and, like the other new smartphones, provides single-tap NFC pairing and sharing capabilities, allowing content to be shared and sound to be streamed wirelessly to headphones and NFC-enabled speakers.
Based on the Nokia C7 design, the Nokia 701 smartphone also has a 1 GHz processor, 8 MP full focus camera with dual LED flash and 2X digital zoom, 2nd front-facing camera and HD video capture. It comes with 8 GB internal memory and the possibility to increase to 40 GB by installing a 32 GB microSD card.
Nokia 600: Nokia’s loudest smartphone
The Nokia 600 smartphone delivers a big sound and a big personality in a small package and is Nokia’s loudest at 106 Phons. With built-in FM radio antenna for listening to radio without headphones and FM transmitter that makes it possible to broadcast music from your phone to any FM radio, the Nokia 600 is a music-lover’s dream. The Nokia 600 offers 60 hours of music playback time, a powerful external loudspeaker and the ability to also stream music wirelessly to NFC-enabled accessories.
The Nokia 600 still comes with a 1 GHz processor; 5 MP full focus camera with LED flash and HD video capture, and 2 GB of internal memory with ability to increase to 34 GB using a 32 GB microSD card.
Symbian Belle is the latest in a series of planned software updates to the Symbian platform, which started with Symbian Anna and will continue into 2012. Symbian Belle increases the number of home screens from three to six providing more room to display applications and services. Live widgets, now come in five different sizes, making the home screens come alive and giving users more flexibility to personalize the user experience. It also includes a pull down menu and taskbar to access notifications from any of the home screens and further enhancements to the Web browsing experience. All in all, Symbian Belle provides Nokia’s most competitive, seamless and intuitive Symbian experience so far.
One of Symbian Belle’s most exciting features is the single-tap NFC sharing and pairing capability. This allows contacts, videos and images to be shared with other NFC-enabled devices and smartphones, as well as pairing with NFC-enabled mobile accessories such as speakers and headsets. Gaming fans also benefit from the NFC capabilities of the new handsets with the ability to unlock additional levels in Angry Birds or find a hidden blade in Fruit Ninja just by touching two NFC-enabled devices together. On the Nokia 701 smartphone, which comes preloaded with Asphalt5, two friends can even pair to compete on the same racetrack.
Symbian Belle has the most personal user interface so far and a powerful mobile Web browsing experience. In addition to allowing content to be shared between devices, NFC capabilities allow any of the three new smartphones to pair with NFC-enabled mobile accessories such as speakers or Bluetooth headphones and headsets.
The Nokia 600 is priced at Rs. 12,999/- (MRP), the Nokia 700 at Rs. 18,099/- (MRP) and the Nokia 701 at Rs. 18,999 (MRP).
Nokia 600 / 701 / 700
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