|Nokia to Roll Out 808 PureView in May, Extends Partnership with Carl Zeiss
IT News Online Staff
Nokia announced that the Nokia 808 PureView will start rolling out in select markets in May. The Nokia 808 PureView is the first smartphone to feature Nokia's PureView technology.
The company said the PureView represents its highest level smartphone imaging experiences, bringing together high-performance sensors, exclusive Carl Zeiss optics and Nokia developed imaging algorithms. The first markets to begin selling the Nokia 808 PureView include Russia and India.
Since its launch in February, the Nokia 808 PureView has received multiple awards, including Best Mobile Device at Mobile World Congress 2012, as well as an award for Best Imaging Innovation for 2012 from the Technical Image Press Association (TIPA).
"PureView has completely raised the bar on imaging performance for the whole smartphone industry - and Nokia is not stopping here," said Jo Harlow, Head of Smart Devices at Nokia. "We're going to carry on developing PureView for our future smartphones in ways that will again revolutionize the imaging experience."
The Nokia 808 PureView features a large, high-resolution 41 Megapixel sensor with high-performance Carl Zeiss optics and new pixel oversampling technology. At standard resolutions (2/3, 5 and 8 MP) this means the ability to zoom without loss of clarity and capture seven pixels of information, condensing into one pixel for the sharpest images imaginable. At high-resolution (38 MP maximum) it means the ability to capture an image, then zoom, reframe, crop and resize afterwards to expose previously unseen levels of details.
With superior lowlight performance and the ability to save in compact file sizes for sharing in email, MMS and on social networks, the Nokia 808 PureView makes it possible for anyone to capture professional looking images in any conditions.
In addition to superior still imaging technology, the Nokia 808 PureView also includes full HD 1080p video recording and playback with 4X lossless zoom and the first use of Nokia Rich Recording. Rich Recording enables audio recording at CD-like levels of quality, previously only possible with external microphones.
The Nokia 808 PureView also features exclusive Dolby Headphone technology, transforming stereo content into a personal surround sound experience over any headphones and Dolby Digital Plus for 5.1 channel surround sound playback.
Nokia also announced that it has extended its exclusive partnership with Carl Zeiss, which had resulted in some of the industry's best camera smartphones such as the Nokia N8 and the Nokia 808 PureView.
"Carl Zeiss was a crucial partner in the creation of the first PureView experience," said Jo Harlow, executive vice president of Nokia Smart Devices. "The benefits of our ongoing collaboration will be more PureView innovation and further advancements in smartphone imaging in coming months and years."
Michael Kaschke, CEO, Carl Zeiss AG, said, "When joining forces with Nokia in 2005, we wanted to push the boundaries of mobile photography. Looking back at seven years of successful partnership, we are proud of the innovations and outstanding products created in this shared journey. Today we are celebrating the extension of our collaboration with a new technology that sets another real benchmark in this sector."