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OTI Extends Its EasyPark Solution to Lille, France's 4th Largest Metropolitan Area, With 1.1 Million Residents
GlobeNewswire
2011-11-14





      EasyPark(TM) Has Now Been Adopted in Approximately 20 French
      Municipalities Since Its First Introduction in the Past Year







                                    
 OTI to Showcase EasyPark at 2011 CARTES & ID Exhibition, Nov. 15-17 in
                          Paris, Booth: 4M070




LILLE, France and ISELIN, N.J., Nov. 14, 2011 (GLOBE NEWSWIRE) --
CARTES '11 -- Paris -- On Track Innovations Ltd. ("OTI") (Nasdaq:OTIV)
today announced an agreement to deploy its EasyPark(TM) parking
management system in Lille, France. The Lille metropolitan area has a
population of 1.1 million with approximately 0.5 million vehicles and
is the first of France's four largest urban areas to join the growing
deployment of the EasyPark(TM) solution. In the past year, EasyPark(TM)
has been adopted in approximately 20 French municipalities under the
service brand PIAF(TM).

OTI's EasyPark(TM) system implementation will upgrade Lille's existing
parking payment methods, such as paper parking tickets and "Pay and
Display" machines to create a more user-friendly experience for drivers
and a lower cost and more efficient operation for the city. Users will
be able to re-load their PIAF(TM) cards at any of the 29 public
reloading points located in tobacco and lottery shops across the city,
or directly from their personal computer via the PARX France web site
at www.monpiaf.fr.

OTI's wholly-owned subsidiary PARX France manages the EasyPark(TM)
deployments across France under the PIAF(TM) name. PARX France has
contracted with Optimal Parking Control ("OPC") of Belgium to provide
the EasyPark(TM) system for Lille's PIAF(TM) rollout. OPC manages
parking operations in over 20 municipalities in Belgium, three of which
have already implemented EasyPark(TM), and its appointment to manage
Lille's parking system represents its initial entry to the French
market.

EasyPark(TM) is a unique parking management solution that delivers a
quick, flexible and convenient service for drivers, without the
substantial investments in infrastructure, maintenance and overhead
required to operate other parking solutions. The system utilizes a
unique in-car electronic device that is placed in the window when
parking, where it can be verified wirelessly. The device tracks parking
usage and processes parking payments, providing a user-friendly
experience that eliminates the need for cash or change and reduces the
time required to find and utilize traditional parking meters.

OTI Chairman and CEO, Oded Bashan, commented, "We are pleased with the
fact that the city of Lille has joined many other cities across France
in providing their drivers the convenience, security and flexibility of
our EasyPark(TM) solution. This new deployment underscores the clear
benefits and efficiency our turnkey parking management solution
delivers to municipalities and drivers alike. Importantly, the
EasyPark(TM) model minimizes upfront municipal investment while also
enhancing the revenue potential and efficiency of parking operations.
Our experience has shown that the growth of these programs will
accelerate as consumer awareness and word of mouth stimulate demand."

EasyPark(TM) Case Study - Israel

Since its launch in Israel in 2000, the EasyPark(TM) deployment has
grown to approximately 700,000 users in more than 40 municipalities
across Israel, representing nearly 60% penetration of Israel's 1.2
million drivers. The Israeli EasyPark(TM) business generates annual
device sales and service fees totaling approximately $2.5 million as of
year-end 2010. On a global basis, EasyPark(TM) has been successfully
deployed in over 110 municipalities around the world with over 1.1
million devices sold to date.

About EasyPark(TM)

The EasyPark(TM) system offers a unique on-street and off-street
parking management solution without expensive infrastructure and
construction requirements or ongoing maintenance or paper tickets.
EasyPark(TM) utilizes small in-car devices to create a uniquely
convenient user experience that eliminates the need for cash or change
and reduces the time required to manage the driver's parking needs.
Drivers can securely deposit additional parking funds for the device
either online or through public reloading stations.

EasyPark(TM) system provides detailed reports to the municipality that
allow them to monitor and manage parking patterns across the city. The
system easily supports multiple rates, tariffs and currencies and
provides robust security. Additionally, EasyPark(TM) eliminates most of
the costs of conventional parking solutions, their installation and
maintenance, and fairly allocates the cost of the parking devices to
those who are utilizing the system.

About On Track Innovations Ltd. (www.otiglobal.com)

On Track Innovations Ltd. ("OTI") designs, develops and markets secure
identification, payment and transaction processing technologies and
solutions for use in secure ID, payment and loyalty applications based
on its extensive patent and IP portfolio. OTI combines
state-of-the-art, contactless microprocessor-based technologies and
enabling hardware with proprietary software applications to deliver
high performance, end-to-end solutions that are secure, robust and
scalable. OTI solutions have been deployed around the world to address
homeland security, national ID, medical ID, contactless payment and
loyalty applications, petroleum payment, parking and mass transit
ticketing. OTI markets and supports its solutions through a global
network of regional offices and alliances.

About PARX Ltd. (www.parxglobal.com)

PARX Ltd. is a wholly-owned subsidiary of OTI, responsible for
marketing, operating and distributing advanced parking solutions,
including EasyPark(TM) on a global basis. PARX currently serves over
110 municipalities around the world.

PARX France ( www.monpiaf.fr)

PARX France is a wholly-owned subsidiary of PARX Ltd., responsible for
the implementation of the EasyPark(TM) system in France and Belgium,
under the PIAF(TM) brand. PIAF is an acronym for Parcmètre
Individuel À Fente (which is roughly translated as "Individual
Parking Meter with Smart Card Slot").

Safe Harbor for Forward-Looking Statements

This press release contains forward-looking statements within the
meaning of the "safe harbor" provisions of the Private Securities
Litigation Reform Act of 1995 and other Federal securities laws.
Whenever we use words such as "will", "believe," "expect,"
"anticipate," "intend," "plan," "estimate" or similar expressions, we
are making forward-looking statements. Because such statements deal
with future events and are based on OTI's current expectations, they
are subject to various risks and uncertainties and actual results,
performance or achievements of OTI could differ materially from those
described in or implied by the statements in this press release. For
example, forward-looking statements include statements regarding our
goals, beliefs, future growth strategies, objectives, plans or current
expectations such as statements related to the expected revenues to be
generated from the introduction of our parking solutions in Lille,
France. Forward-looking statements could be impacted by market
acceptance of new and existing products and our ability to execute
production on orders, as well as the other risk factors discussed in
OTI's Annual Report on Form 20-F for the year ended December 31, 2010,
which is on file with the Securities and Exchange Commission. Although
OTI believes that the expectations reflected in such forward-looking
statements are based on reasonable assumptions, it can give no
assurance that its expectations will be achieved. Except as otherwise
required by law, OTI disclaims any intention or obligation to update or
revise any forward-looking statements, which speak only as of the date
hereof, whether as a result of new information, future events or
circumstances or otherwise.



The content of websites or website links mentioned or provided herein
are not part of this press release.


CONTACT: OTI Contacts:
         Galit Mendelson
         VP, Corporate Relations
         732 429 1900 ext. 111
         galit@otiglobal.com
         
         Jay M. Meier
         SVP, Business Development & Investor Relations,
         OTI America, Inc.
         732 429 1900 ext. 104
         jaym@otiglobal.com
         
         Investor Relations:
         Norberto Aja/David Collins
         Jaffoni & Collins
         212-835-8500
         otiv@jcir.com





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