American Airlines AAdvantage Miles Program First Partner on
                      New Platform at Launch

TORONTO, Oct. 17, 2011 (GLOBE NEWSWIRE) -- Points International Ltd.
(Nasdaq:PCOM) (TSX:PTS), owner and operator of the world's leading
loyalty reward program management platform, www.Points.com, has
re-launched its leading program branded wholesaling service. The new
online product allows a loyalty program to efficiently offer its
currency to any business seeking a compelling incentive tool.

Until now, issuing miles to smaller merchants for their own
distribution was a lengthy, involved process that required various
levels of approvals by all parties. Points.com's new Corporate Platform
eliminates the hurdle entirely, providing small and medium-sized
businesses greater ease and access to offer miles and points as
incentives internally and to valued customers.

"Combine access to our loyalty program partners' valuable currencies,
collected by over 200 million member accounts, with a new, efficient
online/offline distribution tool, and you have the premier incentive
offering for any merchant," said Christopher Barnard, President of
Points International. "With this launch, Points now has three offerings
targeting the mileage wholesale market - this new platform and our
online earn malls that are both marketed under our partner's brands and
our recently launched Incentify by Points.com product for ecommerce
networks. Together these products put us at the forefront of
distributing our partners' loyalty currency to merchants all over the
globe and helping us to grow this multi-billion dollar wholesale
industry."

The new platform features a seamless experience with a centralized,
easy-to-navigate interface for both the loyalty program and
participating merchants. The pre-purchased incentive miles can be
issued in multiple forms - directly into accounts, via email,
redeemable codes or redeemable certificates.

Points.com partners participating at launch of the new platform include
the American Airlines AAdvantage(R) program. Points is currently
focused on adding new partners to the platform while also migrating
five current partners off the legacy product.

About Points International Ltd.

Points International Ltd. (Nasdaq:PCOM) (TSX:PTS), is the owner and
operator of Points.com, the world's leading reward program management
platform. The site was named one of the 30 Best Travel Sites in 2008
and 28 Best Travel Sites in 2009 by Kiplinger's. At Points.com
consumers can Earn, Buy, Gift, Share, Trade, Exchange and Redeem miles
and points from more than 25 of the world's leading reward programs.
Participating programs include American Airlines AAdvantage(R) program,
Aeroplan(R), AsiaMiles(TM), US Airways Dividend Miles(R) and
InterContinental Hotels Group's Priority Club(R) Rewards. Redemption
partners include Amazon.com(R), PayPal and Starbucks. For more
information, visit www.pointsinternational.com, follow us on Twitter,
@pointsadvisor, on Facebook (www.facebook.com/pointsfans), or on our
blog (http://blog.points.com).


CONTACT: Investor relations:
         Andrew Greenebaum/ Kimberly Esterkin
         Addo Communications
         T. 310-829-5400;
         E. andrewg@addocommunications.com
         kimberlye@addocommunications.com
         
         Media relations:
         Jordan Fischler
         Allison & Partners
         T. 646-428-0622; E. points@allisonpr.com
         
         Business inquiries:
         Martin Tongue
         Senior Vice President, Business Development
         Points International
         T. 416-596-6363; E. martin.tongue@points.com