FOSTER CITY, Calif., May 21, 2012 (GLOBE NEWSWIRE) -- QuinStreet, Inc.
(Nasdaq:QNST), a leader in vertical marketing and media online, has
opened operations in Sao Paulo, Brazil to serve education clients. This
move recognizes the size and importance of the Brazilian education
market, as well as rapidly growing consumer demand for higher education
QuinStreet brings over twelve years of experience and leadership in
online marketing and media for education to Brazil, and is committed to
developing the Internet as an effective, vital channel for prospective
students and education marketers. QuinStreet provides Brazilian
education clients with a superior online qualified inquiry generation
service across a portfolio of high-quality media properties.
QuinStreet's Brazilian-owned and operated media portfolio includes
MundoVestibular.com.br, GuiadaCarreira.com.br and PasseiWeb.com, and
the company partners with a growing network of publishers. In addition,
QuinStreet staff handle pay-per-click (PPC) marketing, email marketing
and social media marketing for local clients.
"QuinStreet now operates a leading education media portfolio in
Brazil," says Pedro Yue, Director of Brazilian operations for
QuinStreet. "We help our clients by developing online marketing
channels that yield results, and we are able to measure and optimize
them over time -- which has been the biggest value-add for most
QuinStreet websites currently reach between 3 and 5 million Brazilian
readers monthly. These media properties engage potential students by
providing detailed information about campus and distance degree
programs, application processes, entrance exams, and career paths.
"Brazil's post-secondary education is going through a unique period of
growth and quality improvement, driven by an escalation in student
demand and industry consolidation," says Ryon Braga, president of Hoper
Educação. "With increasingly professional management and
competitiveness, Brazilian universities have discovered that
performance marketing's efficiency is far superior to that of
traditional advertising strategies used in student acquisition."
Brazil is an exciting market for QuinStreet. There is unprecedented
demand for consumer information about higher education, with the
opportunity for continued strong growth. Education is a $15 billion
industry in Brazil with approximately $500 million spent annually on
marketing. The country has more than 2,000 private colleges and
schools. Internet penetration in Brazil is estimated to be 40 percent
of the population, roughly half the U.S. rate. Moreover, Brazil has one
of the fastest-growing economies in the world and a population of
nearly 200 million people.
"The education market in Brazil shares many of the same characteristics
as the U.S. market of ten years ago," says Doug Valenti, QuinStreet's
CEO. "There is clear potential for significant growth over the long
term. We are excited to be working with clients at this early stage to
dramatically expand their marketing reach."
"When performance marketing occupies a featured spot in Brazilian
universities' strategies, QuinStreet will certainly lead this movement,
bringing its U.S. experience with effective processes and tools and
generating better cost/benefit results relative to local players," says
Braga. "In a short time, QuinStreet may become the brand of reference
and a synonym for high-performance marketing in the Brazilian education
QuinStreet is currently serving a broad base of schools in Brazil,
including the two largest institutions: Anhanguera, with 445,000
students, and Kroton, with over 320,000 students. QuinStreet will
continue to focus on expanding its client base and building its media
presence in Brazil.
QuinStreet, Inc. (Nasdaq:QNST) is one of the largest Internet marketing
and media companies in the world. QuinStreet is committed to providing
consumers and businesses with the information they need to research,
find and select the products, services and brands that meet their
needs. The company is a leader in visitor-friendly marketing practices.
For more information, please visit QuinStreet.com.
CONTACT: Pedro Yue