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RDA Microelectronics Introduces CMMB Mobile TV Chip for TD- SCDMA
GlobeNewswire
2011-11-17

   Further Expands the Company's Addressable Silicon Content in
                            TD Handsets

SHANGHAI, China, Nov. 17, 2011 (GLOBE NEWSWIRE) -- RDA Microelectronics
(Nasdaq:RDA) ("RDA Microelectronics" or the "Company"), a fabless
semiconductor company that designs, develops and markets Radio
Frequency (RF) and mixed-signal chips for cellular, connectivity and
broadcast applications, today announced the introduction of its RDA5891
CMMB Mobile TV SoC for TD-SCDMA handsets and smartphones. CMMB (China
Mobile Multimedia Broadcasting) is the mobile video standard utilized
with TD-SCDMA, China's 3G standard supported by the country's largest
telecom operator China Mobile.

RDA's single chip CMMB solution integrates the RF tuner, demodulator,
UAM (User Authentication Module) and CPU, thereby reducing the total
number of external components while achieving superior performance and
lower power consumption. The device is developed using 55 nanometer
CMOS process technology and packaged in a 5x5 QFN design, which further
enables a significant reduction in the overall bill of material cost.

"Our new CMMB chip further increases RDA's addressable silicon content
in 3G handsets for China's growing TD-SCDMA market," commented Vincent
Tai, chairman and CEO of RDA Microelectronics. "With the addition of
our CMMB chip, RDA now has five available sockets in a TD handset that
also include our transceiver, front-end module, Bluetooth and FM
products. We expect to further increase our silicon content to six
sockets with our highly integrated Wi-Fi, Bluetooth, FM combo chip,
which will sample by next month. Together, these products give RDA an
addressable dollar content per TD handset that is three times that of a
GSM handset. Current estimates project a 70% increase in TD-based
handset shipments next year, and we believe our competitive new
products roadmap will enable us to gain market share and replicate the
market leadership that we have achieved with our other products."

With rapid subscriber growth anticipated for TD-SCDMA in 2012, CMMB is
expected to become a key feature in China Mobile's TD handsets. China
Mobile serves more than 630 million subscribers, including more than 43
million TD subscribers. According to China's State Administration of
Radio, Film and Television (SARFT), CMMB mobile phone TV service
surpassed 10 million users this year and is available in over 330
cities across the country.

About RDA Microelectronics

RDA Microelectronics is a fabless semiconductor company that designs,
develops and markets radio-frequency and mixed-signal semiconductors.
The Company's product portfolio currently includes power amplifiers,
transceivers and front-end modules, FM radio receivers, set-top box
tuners, analog mobile television receivers, walkie-talkie transceivers,
LNB satellite down converters, and Bluetooth system-on-chips. For
additional information, please see the Company's website at
http://www.rdamicro.com.

Forward-Looking Statements

This announcement contains forward-looking statements. These statements
are made under the "safe harbor" provisions of the U.S. Private
Securities Litigation Reform Act of 1995. These forward-looking
statements can be identified by terminology such as "will," "expects,"
"anticipates," "future," "intends," "plans," "believes," "estimates"
and similar statements. Any statements in this press release that are
not historical facts are forward-looking statements that involve
factors, risks and uncertainties that could cause actual results to
differ materially from those in the forward-looking statements. Such
factors and risks include the Company's anticipated growth strategies;
its future results of operations and financial condition; economic
conditions in China; the regulatory environment in China; the Company's
ability to attract customers and leverage its brand; trends and
competition in the semiconductor industry; and other factors and risks
detailed in the Company's filings with the Securities and Exchange
Commission. This press release may also contain statements or
projections that are based upon information available to the public, as
well as other information from sources which the Company believes to be
reliable but whose accuracy or completeness the Company cannot
guarantee. The Company undertakes no obligation to update or revise any
forward-looking statements, whether as a result of new information,
future events or otherwise, unless required by applicable law.


CONTACT: Lily Dong, Chief Financial Officer
         RDA Microelectronics, Inc.
         +86-21-5027-1108
         ir@rdamicro.com
         
         Leanne Sievers, EVP
         Shelton Group Investor Relations
         949-224-3874
         lsievers@sheltongroup.com



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