SHANGHAI, China, July 12, 2012 (GLOBE NEWSWIRE) -- RDA Microelectronics
(Nasdaq:RDA) ("RDA Microelectronics" or the "Company"), a fabless
semiconductor company that designs, develops and markets Radio
Frequency (RF) and mixed-signal wireless SoC semiconductors for
cellular, connectivity and broadcast applications, today announced
availability of its RDA5850 single-chip Bluetooth solution for
non-handset applications.

The RDA5850 is designed for use in stereo headsets, game controllers,
hands-free automotive kits, host MP3 players, and other consumer
electronics applications that can be enhanced with connectivity via
Bluetooth. The chip is a fully integrated single-chip solution
combining a Bluetooth, FM receiver, Serial LCD controller, Class K
amplifier, keypad controller, embedded microprocessor and digital
signal processor (DSP) for customer-developed applications.

Commenting on the product introduction, Vincent Tai, chairman and CEO
of RDA Microelectronics, stated, "The RDA5850 significantly expands our
opportunities in the consumer electronics market beyond handset
applications by leveraging our proven Bluetooth technology where we
have established a leading market share with China-based manufacturers.
This chip offers the highest level of integration of any non-handset
Bluetooth host device on the market and serves as a true turnkey
product for RDA's customers, enabling flexible expansion capabilities
well beyond a stand-alone Bluetooth host device. We believe this
product provides a growth platform for next generation devices to
further our penetration of the non-handset market in the future."

About RDA Microelectronics

RDA Microelectronics is a fabless semiconductor company that designs,
develops and markets radio-frequency and mixed-signal wireless SoC
semiconductors for cellular, connectivity and broadcast applications.
The Company's product portfolio currently includes power amplifiers,
transceivers and front-end modules, baseband, Bluetooth system-on-chip,
Wi-Fi, Bluetooth and FM combo chips, FM radio receivers, set-top box
tuners, analog mobile television receivers, CMMB mobile television
receivers, walkie-talkie transceivers and LNB satellite down
converters. For additional information, please see the Company's
website at http://www.rdamicro.com.

Forward-Looking Statements

This announcement contains forward-looking statements. These statements
are made under the "safe harbor" provisions of the U.S. Private
Securities Litigation Reform Act of 1995. These forward-looking
statements can be identified by terminology such as "will," "expects,"
"anticipates," "future," "intends," "plans," "believes," "estimates"
and similar statements. Any statements in this press release that are
not historical facts are forward-looking statements that involve
factors, risks and uncertainties that could cause actual results to
differ materially from those in the forward-looking statements. Such
factors and risks include the Company's anticipated growth strategies;
its future results of operations and financial condition; economic
conditions in China; the regulatory environment in China; the Company's
ability to attract customers and leverage its brand; trends and
competition in the semiconductor industry; and other factors and risks
detailed in the Company's filings with the Securities and Exchange
Commission. This press release may also contain statements or
projections that are based upon information available to the public, as
well as other information from sources which the Company believes to be
reliable but whose accuracy or completeness the Company cannot
guarantee. The Company undertakes no obligation to update or revise any
forward-looking statements, whether as a result of new information,
future events or otherwise, unless required by applicable law.


CONTACT: Lily Dong, Chief Financial Officer
         RDA Microelectronics, Inc.
         +86-21-5027-1108
         ir@rdamicro.com
         
         Leanne Sievers, EVP
         Shelton Group Investor Relations
         949-224-3874
         lsievers@sheltongroup.com