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Reliance Communications to Launch Next Gen Mobile Portal - R World
GlobeNewswire 2011-02-17
-- Reliance will use Motricity's m-Core platform to enable a wide range of
advanced services including M-Commerce, M-Advertising and Location Based
Services
-- New R World to have Multi-lingual capabilities to break the language
barrier
MUMBAI, India, Feb. 15, 2011 (GLOBE NEWSWIRE) -- Reliance
Communications, India's leading telecom service provider, today
announced its plans to roll-out a Next Generation Mobile Portal (R
World) to deliver a host of futuristic Mobile Internet and Data
Services to its over 125 million customers. Reliance will use
Motricity's m-Core platform to deliver these advanced capabilities to
help in fulfilling its vision of providing cutting-edge services and
applications on its 3G, GSM and CDMA mobile platforms.
"The initial customer response to R World has been exceptional. We
believe the future of mobile experiences is going to be based on the
delivery of highly personalized offerings which include localized
content, delivered to our customers in their native language," said
Prashant Gokarn, Head -- 3G Business, Reliance Communications.
"Reliance is pioneering a new way of delivering personalized
information anytime, anyplace and through any device. Motricity's
m-Core Platform provides us the scale and the capabilities we need to
deliver on this vision."
Breaking the language barrier, Reliance intends to offer a new
multi-lingual R World that will offer personalization options in Hindi,
followed by other popular regional languages. R World is also designed
to deliver high value and highly relevant content and applications on
the mobile platform. Easy to access M-Commerce options and highly
targeted M-Advertising capabilities are amongst the key futuristic
features that Reliance intends to make available through the new R
World. R World will continue to evolve with emerging customer
requirements and preferences.
"Motricity is pleased to continue to work closely with Reliance to
evolve R World," said Ryan Wuerch, chief executive officer of
Motricity. "Through the delivery of highly relevant experiences,
Reliance will be in position to delight and retain its customers, and
further monetize these offerings through the marketing of targeted
mobile value added services, as well as, targeted mobile marketing and
advertising campaigns."
Key features which Reliance intends to make available through R World:
-- Highly-targeted mobile marketing and advertising campaigns, to further
monetize the mobile Internet experience
-- Localized regional content to serve individual consumer interests and
tastes
-- Multiple language support, starting with Hindi, the native language of
over 250 million Indians
-- Location-based services to help ensure users get what matters most to
them based on where they are at any given time
February 15 Media Briefing & Events
Join Motricity and Reliance to learn more about R World:
Press Briefing at Mobile World Congress:
2:00pm -- 3:30pm (CET), Motricity Booth, AV01
About Motricity:
Motricity (Nasdaq:MOTR) is a leading mobile data solutions provider
exclusively focused on the rapidly growing mobile Internet market. It
serves some of the world's largest mobile operators and enterprises,
simplifying the mobile Internet and creating high value and highly
relevant mobile experiences for consumers. Motricity helps companies
leverage the power of mobility to make direct, personalized connections
with their customers. For more information, visit www.motricity.com or
follow the company on Twitter @motricity.
The Motricity, Inc. logo is available at
http://www.globenewswire.com/newsroom/prs/?pkgid=7813
About Reliance Communications:
Reliance Communications Limited founded by the late Shri Dhirubhai H
Ambani (1932-2002) is the flagship company of the Reliance Anil
Dhirubhai Ambani Group. The Reliance Anil Dhirubhai Ambani Group
currently has a net worth in excess of Rs. 64,000 crore (US$ 13.6
billion), cash flows of Rs. 13,000 crore (US$ 2.8 billion), net profit
of Rs. 8,400 crore (US$ 1.8 billion).
Reliance Communications is India's foremost and truly integrated
telecommunications service provider. The Company, with a customer base
of over 130 million including over 2.5 million individual overseas
retail customers, ranks among the top 4 Telecom companies in the world
by number of customers in a single country. Reliance Communications'
corporate clientele includes 2,100 Indian and multinational
corporations, and over 800 global, regional and domestic carriers.
Reliance Communications has established a pan-India, next generation,
integrated (wireless and wireline), convergent (voice, data and video)
digital network that is capable of supporting best-of-class services
spanning the entire communications value chain, covering over 24,000
towns and 600,000 villages. Reliance Communications owns and operates
the world's largest next generation IP enabled connectivity
infrastructure, comprising over 277,000 kilometers of fibre optic cable
systems in India, USA, Europe, Middle East and the Asia Pacific region.
CONTACT: Motricity
Jennifer Morgan
+1 425.638.8375
Mobile: +1 206.931.4559
Jennifer.Morgan@motricity.com
Reliance Communications
Gaurav Wahi
Mobile: +91 9322904680
Gaurav.Wahi@relianceada.com
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