Networks Leveraging High Frequency and Time Spent In TV
    Listings Grid to Increase Show Awareness, Live Viewership,
   and Overall Share Through Advanced Interactive Program Guide
                           Ad Campaigns

BOSTON, May 22, 2012 (GLOBE NEWSWIRE) -- (THE CABLE SHOW -- Booth:
1133) -- Rovi Corporation (Nasdaq:ROVI) today released its latest
statistics on consumer engagement with Interactive Programming Guides
(IPG). Rovi's set-top-box data from a sample of the millions of devices
running Rovi IPG products and technologies revealed that 94% of homes
now visit the TV listings grid on a weekly basis. The report also found
that on average Guide users visit the TV listings grid 15 times daily
and interact with it for a combined total of 16 minutes. In addition,
usage statistics uncovered that approximately one third of all TV
viewing time is a result of choices made from the guide.

Through the Rovi Advertising Network, which provides advanced
advertising opportunities across TV and video platforms, Rovi is
helping Networks and Programmers deliver campaigns within IPGs that are
successfully reaching viewers when they are most receptive. For
example, a Network recently executed a campaign to drive tune-in to a
prime-time premiere event by running ads within the Guide approximately
1 hour prior to airtime. Rovi tracking estimated that the campaign
banner generated a 75% incremental lift in overall viewership from
viewers who were in the guide during the hour. In addition to driving
viewership with ad placements running shortly prior to airtime,
Networks are using Guide advertising to drive sampling days prior to a
show air date. Based on set-top tracking, in one instance the featured
program saw viewer increases of 62% over prior show premiers with a
campaign that featured optimized banner ads linking to video trailers
prior to air, combined with Watch Now direct tune-in capabilities at
time of airing.

"The latest usage figures underline the importance of the Guide in
helping consumers search and discover great TV entertainment," said
Jeff Siegel, senior vice president, Worldwide Advertising, Rovi
Corporation. "Through the Rovi Advertising Network, we've been able to
allow Networks to tap into this uncluttered environment, stand out from
the broad range of content choices now available to consumers, and
engage a receptive audience while they are in decision-making mode.
With the recent advances we've made to the Ad Network we can provide
the scale, measurement, and engagement that entertainment Programmers,
as well as conventional brands, need to deliver targeted, highly
customized TV campaigns with far greater accountability."

The Rovi Advertising Network targets advertisers, agencies and brand
marketers, and provides highly scalable, measurable, and interactive TV
advertising options that are tightly integrated into consumers'
entertainment search and discovery experience. Used by leading brands
including BT, Carnival, Channel 4, Ladbrokes, Red Bull TV, and
Twentieth Century Fox, the Rovi Advertising Network enables marketers
to reach millions of TV viewers across the many platforms that comprise
the TV entertainment experience today such as set-top boxes and a broad
range of connected TVs and Blu-ray(R) Disc players including new and
in-market models from Samsung and Sony, as well as new device shipments
from Panasonic and Toshiba.

About Rovi Corporation

Rovi Corporation is focused on revolutionizing the digital
entertainment landscape by delivering solutions that enable consumers
to intuitively connect to new entertainment from many sources and
locations. The company also provides extensive entertainment discovery
solutions for television, movies, music and photos to its customers in
the consumer electronics, cable and satellite, entertainment and online
distribution markets. These solutions, complemented by industry leading
entertainment data, create the connections between people and
technology, and enable them to discover and manage entertainment in an
enjoyable form.

Rovi holds over 5,100 issued or pending patents worldwide and is
headquartered in Santa Clara, California, with numerous offices across
the United States and around the world including Japan, China,
Luxembourg, and the United Kingdom. More information about Rovi can be
found at http://www.rovicorp.com/.

The Rovi Corporation logo is available at
http://www.globenewswire.com/newsroom/prs/?pkgid=6482

Forward Looking Statements

All statements contained herein that are not statements of historical
fact, including statements that use the words "will" or "is expected
to," or similar words that describe the Company's or its management's
future plans, objectives, or goals, are "forward-looking statements"
and are made pursuant to the Safe-Harbor provisions of the Private
Securities Litigation Reform Act of 1995. Such forward-looking
statements involve known and unknown risks, uncertainties and other
factors that could cause the actual results of the Company to be
materially different from the historical results and/or from any future
results or outcomes expressed or implied by such forward-looking
statements. Such factors are further addressed in the Company's most
recent report on Form 10-Q for the period ended March 31, 2012 and such
other documents as are filed with the Securities and Exchange
Commission from time to time (available at www.sec.gov). The Company
assumes no obligation to update any forward-looking statements in order
to reflect events or circumstances that may arise after the date of
this release, except as required by law.


CONTACT: Chris Taylor
         Rovi Corporation
         408-562-3077
         Chris.D.Taylor@rovicorp.com
         
         Patrick Burek
         Finn Partners for Rovi Corporation
         212-715-1542
         pat@finnpartners.com