Producers of 'Hoodwinked!', 'Pinky & the Brain,' Nickelodeon
     & Disney Series Drawn to Creative Freedom Offered by Team
     Behind Top-3 YouTube Channel, Web Comedy Sensation SMOSH

NEW YORK and LOS ANGELES, April 13, 2012 (GLOBE NEWSWIRE) -- SMOSH, an
online leader in teen and young adult comedy content and the third-most
subscribed to channel on YouTube, today announced that its Shut Up!
Cartoons will launch April 30 as part of YouTube's original channel
offering. SMOSH, owned by Alloy Digital, a leading creator and
distributor of high-quality digital content, boasts a stellar roster of
irreverent creators producing content for Shut Up! Cartoons, including
those behind some of the most popular and recognized animated
properties.

"We are very excited with our initial batch of programming for Shut Up!
Cartoons and are grateful to our partners at YouTube for offering us
the opportunity to participate in their unprecedented original
programming initiative," stated SMOSH President and Alloy Digital EVP
Barry Blumberg. "This ambitious undertaking provides these brilliant
creative minds with a tremendous platform to showcase their talent and
passion projects."

Shut Up! Cartoons is the brainchild of Blumberg, the former longtime
chief of Disney Television Animation, and his partners, SMOSH
co-founders and comedic dynamic duo, Anthony Padilla and Ian Hecox.

The animation channel has attracted a diverse launch group of creators
and producers that will initially deliver 18 short-form web series
comprising 180 episodes in the first year. Three series will premiere
the week of April 30, 2012, leading with Do's and Don'ts: A Children's
Guide to Social Survival debuting on Monday April 30, Pubertina on
Wednesday May 2 and Zombies Vs. Ninjas on Friday, May 4. All three
series will debut promptly 12:00pm Pacific Time.

New series will be added throughout the year, featuring a dynamic array
of animation styles and themes appealing to the 12-24 year old
demographic. This audience is one that SMOSH - hailed by Time Magazine
as "the Saturday Night Live of the internet" - has captivated through
its unique brand of comedy from inception.

Among the acclaimed creative talent joining Shut Up! Cartoons is Cory
Edwards (Hoodwinked!, Hoodwinked Too! Hood vs. Evil), whose Krogzilla
Gets a Job chronicles a downsized Japanese monster forced to seek a
variety of jobs; Peter Hastings (Pinky and the Brain) and Prudence
Fenton (Pee-wee's Playhouse, Liquid Television), whose Sub: 3 provides
a unique take on the premise "The pizza must be delivered in three
minutes!"; and Peter Hannan (Nickelodeon's CatDog), who animates real
audio answers to embarrassing questions with Really Freaking
Embarrassing.

Padilla and Hecox will work closely with the creative team while also
delivering their own project, Teleporting Fat Guy, in which the
time-traveling hero of many SMOSH sketches lands his own animated
series.

"We've set out to establish a welcoming environment to entice a diverse
and extremely talented group of individuals to the channel, covering
the entire spectrum from accomplished filmmakers to college students -
we even got a pitch from a 10-year-old kid," continued Blumberg. "We
have given our creators the creative freedom to be as off the wall as
they want within content guidelines. In fact, we take the Shut Up! from
our name as marching orders for how we work with talent. We just try to
'shut up', let them do what they do best, and deliver what could be the
next huge breakthrough multi-platform hit."

Having joined SMOSH in 2006, Blumberg leads the property's business and
audience development initiatives that have catapulted the channel to
its continued top-ranking YouTube status, and is also responsible for
its thriving marketing and merchandising extensions, as well as the
SMOSH website (www.smosh.com).

At Disney, Blumberg led the development and production of all TV
animation series, series-based theatrical releases and video
premieres/compilations from 1994-2006 (including the first Disney
Channel series, the Emmy-winning Kim Possible, as well as guiding
animated franchises such as Disney's Recess). During his tenure, he
took ABC's rebranded Saturday morning kids' block from #4 to #1 in one
season and expanded the production slate to include branded programming
blocks for terrestrial Television and Disney Channels worldwide.

Blumberg has recruited several former Disney colleagues for Shut Up!
Cartoons, including Lenora Hume, who he tapped to lead production
following her award-winning tenures with Nelvana, Walt Disney
Television Animation, DisneyToon Studios, and HIT Entertainment.

Shut Up! Cartoons will benefit from ongoing cross-promotion through
other Alloy properties, including SMOSH's two YouTube Channels, with
established audiences of more than six million subscribers from the
coveted 12-24 year old demographic, and www.smosh.com, which draws more
than 13 million monthly visitors. Shut Up! Cartoons will additionally
work closely with Alloy's in-house production division, Generate
Studios.

The animation channel will also receive significant media promotion
through targeted websites across the Alloy Digital Network, the
top-ranking digital and video network in its category, according to
comScore, as well as through extensive social media promotion. The
network is comprised of Alloy owned-and-operated sites appealing to the
12-34 market. Alloy Digital acquired SMOSH in July 2011.

Scheduled initial programming will include:


  --  Do's and Don'ts: A Children's Guide to Social Survival (Ryan Naumann):
      Horrible lessons for youngsters in trying situations.
  --  Pubertina (Emily Brundige):Life is hard when you're an eleven year old
      going through that awkward stage.
  --  Zombies vs. Ninjas (Michael Granberry): Stop motion series filled with
      over the top zombie vs. ninjas battles
  --  Krogzilla Gets a Job (Cory Edwards): Japanese monster shrinks down to
      human size and is forced to seek a variety of jobs.
  --  Snowjacked (Kelsy Abbott, John Olsen): An action comedy that follows the
      search for our protagonist's snowjacked family.
  --  Nature Break (Mike Hollingsworth): Nature vignettes with horrible
      outcomes
  --  Weasel Town (Nathan Hamill, Eric Filipkowski): Traditional buddy comedy
      from superstar creators
  --  Oishi High School Battle (Daniel Dominguez, Joe Gressis): Hanna Montana
      meets Sailor Moon. What would happen if an Anime character is forced to
      attend regular High School?




Subscribe to Shut Up! Cartoons: http://youtube.com/ShutUpCartoons.

About SMOSH

SMOSH, an online leader in teen and young adult content, is the
third-most subscribed to channel on YouTube, measuring over 90MM
monthly video streams and with an established audience of more than six
million subscribers from the coveted 12-24 demographic. SMOSH is owned
by Alloy Digital, a leading creator and distributor of high quality
digital content, reaching over 43% of P12-34 internet users, and
attracting more than 70 million consumers each month. The SMOSH.com
website (www.smosh.com), part of the top ranking Alloy Digital Network,
garners more than 13 million visitors and 50 MM page views monthly.
Founded in 2005 by the web-based comedy duo Ian Hecox and Anthony
Padilla, Smosh has been hailed by Time Magazine as the Saturday Night
Live of the Internet and has received multiple industry accolades,
including the prestigious OMMA Award for "Best Youth Website" and a Web
Marketing Association IAC Award for "Best Entertainment Website".

The Alloy, Inc. logo is available at
http://www.globenewswire.com/newsroom/prs/?pkgid=5852

About Shut Up! Cartoons

SMOSH's Shut Up! Cartoons, part of YouTube's premium 100-channel
programming initiative, features a stellar roster of irreverent
creators, including those behind some of the most popular and
recognized animated properties of the past three decades, providing
their unique takes on the world with a diverse mix of short-form web
series. Scheduled shows feature a dynamic array of animation styles and
themes appealing to the 12-24 year old demographic.


CONTACT: MEDIA CONTACTS:
         
         Jodi Smith
         Jodi.smith@alloydigital.com
         212-329-8359
         
         Jim Benson
         The Lippin Group
         323-965-1990 ext. 327
         jbenson@lippingroup.com