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Samsung India Launches Samsung Takeback and Recycle (STAR) Program
IT News Online Staff
2010-09-06
Samsung India Electronics Pvt. Ltd. has launched the Samsung Takeback and Recycle (STAR) Program in India. The program is aimed at generating awareness and educating consumers on the importance of recycling e-waste and is being rolled out nationally in phases.
Through the program, Samsung said it is leading the efforts to create a recycling based society and at the same time it is making contributions to preserving the environment and using resources efficiently. With this initiative the company aims to encourage sustainable practices and induce a behavioral change among the Indian consumer.
As a part of this program, Samsung will encourage consumers to recycle Samsung branded consumer electronics sold in India ranging from Televisions, DVD and VHS players, Audio Equipment and Home Theater Systems, Mobile Phones, Cameras, Camcorders, Computer Monitors, Printers, IT Peripherals and Home Appliances absolutely free of cost.
Consumers can dispose portable products at 235 locations in 20 cities across the Samsung service center network. For bigger products, consumers can avail the product collection facility on a nominal payment basis (if the location is outside the municipal limits) or drop the product at any of the company’s 291 collection centers in 21 cities. This initiative will gradually be extended nationally.
J. S. Shin, President and CEO, Samsung South West Asia HQ, said, "As a responsible corporate citizen, environmental protection is one of our key priorities. Beyond environmentally friendly products and manufacturing processes, we are aiming to address the important issue of e-waste management with the roll out of STAR program."
"This initiative reaffirms our commitment towards building awareness for responsible consumption/waste management practices and ensuring proper end of life treatment to reduce the burden on the planet. Our ability to cover our entire product portfolio makes this more convenient and easier for our consumers," added Shin.
Uniqueness of STAR Program:
- Samsung has entered into contracts directly with CPCB authorized e-waste recyclers for product take back and recycling.
- Second, Samsung’s recycling partners have committed to not incinerating, land filling, or exporting toxic waste to developing countries.
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