|Samsung Launches its 2012 Smart Television Series in India
IT News Online Staff
Samsung Electronics Co. Ltd. has launched its new interactive and intuitive Smart TV models - the flagship LED ES8000 and ES7500 series and the Plasma E8000 series in India.
Samsung's Smart Interaction technology provides Smart TV users with a new, more natural and intuitive option for controlling and interacting with the TV, breaking the physical boundaries between the consumer and screen. Samsung's new Voice Control, Motion Control and Face Recognition commands advance the user experience in a competitive TV market that values ease, convenience and choice. Users can turn the TV on or off, activate selected apps or search for and select content in the Web browser, all without touching the remote. The Samsung 2012 Smart television series feature a built-in camera that recognizes movement in the foreground, as well as microphones that recognize voice.
Raj Kumar Rishi, VP and Business Head, Audio Visual Business, Samsung India, said, "Samsung's global leadership in televisions has rested on our continued thrust on innovation and excellence. In India too, we have been the first to introduce the latest, innovative technology products such as LED TVs, 3D TVs and now 2012 Smart Television series. Samsung's 2012 TV and AV strategy rests on three pillars: Smart Interaction, Smart Content and Smart Evolution, and our 2012 Smart television range exemplifies the same. I am confident that the new Smart television range will help us create new segments and further fuel the growth of the flat panel television market in India."
Samsung said it provides users with access to the widest variety of premium content available, with over 1,500 apps offered worldwide. In 2012, the company is taking content one step further and evolving the way consumers discover and access apps, through a new Smart Hub that features a simpler, more personable UI in Full HD.
Samsung's Smart TVs also provide a much faster Smart TV experience powered by a new dual-core processor. Samsung's AllShare Play, the essential tie between Samsung's products, content and services allows content to be pushed or pulled, regardless of the user's location, from device to device and device to cloud for limitless sharing. AllShare Play enables users to push content manually to the cloud or pull the content directly from their Smart TV or other mobile devices.
The company said it has strengthened its Smart TV content experience through the introduction of new exclusive services. The services allow for easier content sharing among families across TVs and a number of connected personal devices. Family Story allows users to share photos, post messages and chat in real time with family and friends. Fitness allows users to access exercise content and track progress both on the TV and on the go. Kids offers a wealth of kid-friendly content that kids can access and parents can control and monitor.
Samsung's Evolution Kit will allow users to easily and cost-effectively enjoy the latest technology services on their TV. With a simple slot-in at the back of select 2012 Samsung Smart TV models, users can keep pace with rapid advancements in both TV hardware and software, without needing to purchase a new set every other year. The 'ES series' of Samsung Slim LED televisions use edge-lit technology and offers excellent contrast and brightness with a Dynamic Contrast ratio of 3.5 million:1, are ultra Slim, consume 40% less power and have excellent durability. The Samsung Smart televisions, including LED and plasma models are priced in the range between Rs. 37,700/- to Rs. 2,73,000/-.
"Even as we work towards enhancing the Indian consumers' experience by introducing India relevant applications for Smart televisions, we are also introducing new LED television models that have been especially developed for India," said Rishi.
Samsung has launched the EH Series of LED TV in the screen sizes between 26" to 46" across Series 4, 5 and 6. The EH series uses back-lit LED technology and offers a better viewing experience than LCD TVs at similar price points. Compared to conventional LCD TVs, the EH series offer richer colors, better motion clarity, have a narrow bezel, consume 50% lower electricity (than comparable LCD models) and offers Triple Protector. Triple Protector ensures protection against electrical surges and lightning as well as humidity. The Samsung EH Series is priced between Rs. 24,000/- to Rs. 94,900/-.
"Based on the launch of our new ES series Smart televisions as well as the EH Series of LED TVs, we are expecting LED TVs to contribute to 70% of our total Flat Panel TV sales," added Rishi.
Samsung's entire Flat Panel TVs product portfolio has models that are priced in the range between Rs. 12,800/- to Rs. 2,73,000/-.
Taking the users' audio visual experience to the next level with premium sound quality and functionality are Samsung's Blu-ray home theater systems, HT-E6750W and HT-E4550K. The E6750W is 7.1-channel Blu-ray system that is a complete entertainment hub, offering 3D Blu-ray playback, DLNA media streaming, Web content and excellent multimedia support. The unique feature of the E6750W is its use of valve and digital amplifier technology, which enriches the audio experience. The vacuum tube produces a warm, rich and enveloping sound, while reducing ambient noise so users can hear everything perfectly. The premium glass fiber material helps to enhance sound clarity through heat resistant and anti-vibration capabilities.
While the HT-E6750W is priced at Rs. 51,990/-, the HT -E4550K is priced at Rs. 31,990/-. Samsung has also launched five DVD home theater systems in the price range of Rs. 9,690/- to Rs. 23,990/-.