|Samsung Showcases Range of New Products at South West Asia Forum 2012
IT News Online Staff
Samsung Electronics Co. Ltd. showcased its diverse array of new products at the Samsung South West Asia Forum 2012 in Bangkok. Embracing its commitment to push the boundaries of innovation and consumer experience, the company shared its strategy to expand its Asian markets.
The company introduced it 2012 product catalog and its vision to deliver connectivity and content across all of its devices, from TVs to mobile phones, tablets to Notebooks and cameras.
"The South West Asia region remains a strong growth market for Samsung and will continue to grow as consumers today lead increasingly dynamic lifestyles, requiring technology and products that will enrich and enhance their experiences," said B. D. Park, President and CEO of Samsung Electronics, South West Asia and Managing Director of Samsung India. "To achieve our goals, we must push boundaries. We will continue to ensure that our products are always one step ahead, through new product innovation and continued investment in research and development in the region."
Samsung also shared the worldwide launch of its CSR platforms under the banner of Hope for Youth in South West Asia to raise awareness of the need for childhood education and healthcare. With NGO partners, AID INDIA and SMILE Foundation, Samsung is working with under-privileged children from 100 villages in Tamil Nadu, Delhi and Uttar Pradesh.
Additionally, between February and June 2012, Samsung will contribute Rs.100 to support these projects for every GALAXY Note sold. With the Tagore Literature Awards, Samsung celebrates the regional Indian languages and recognizes the best of literary contributions in eight different Indian languages every year. Come May 2012, the third edition of Tagore Literature Awards, a total of 24 Indian languages would have been recognized and celebrated.
Samsung Smart TV:
For 2012, Samsung has pushed the boundaries of home entertainment to meet the needs and challenges of its consumers. The company has unveiled its 2012 product innovations under three guiding pillars: Smart Interaction, Smart Content and Smart Evolution. The new family of products offers more content, smarter interfaces, intuitive controls, incredible picture quality and stunning design.
The ES8000 LED TV features the slim bezel Samsung first introduced in 2011, complemented this year by a new matching arch flow stand and an increased screen size of up to 75 inches. Inside, a dual-core processor powers the ES8000, allowing users to multitask by surfing the web while using or downloading multiple apps simultaneously. A variety of content is also available through Samsung Apps, the industry's preferred TV apps platform.
The ES8000 LED TV encompasses Samsung's three guiding philosophies that equip consumers with the future of Smart TV technology:
- Smart Interaction enables Smart TV owners to communicate with their TVs via voice control, motion control and face recognition. For example, consumers can use the Samsung Skype HD camera and dual-microphones to prompt the TV. Say "Hi TV" and turn on voice control, speak "Web Browser" to get online, and browse and select results or increase the volume by just pointing a hand.
- Smart Content includes the expansion of more robust and personalized content through Smart TV apps, as well as AllShare Play, which enables consumers to easily access personal content across multiple device screens - anywhere, anytime. Additional exclusive services include Family Story, Fitness and Kids.
- Smart Evolution is defined by Samsung's new Evolution Kit. Each year, the kit will include all necessary hardware and software enhancements using proprietary system-on-chip technology. Select 2012 TVs will come equipped with a simple slot-in to the back of the TV.
GALAXY Tab 310 powered by Android 4.0:
Joining the GALAXY family this year is the GALAXY Tab 310 (7"), the first series to run on the Android 4.0 operating system, which is also referred to as Ice Cream Sandwich. Available in 3G and Wi-Fi versions, the GALAXY Tab 310 device is launching across different markets in South West Asia, starting April 2012.
Samsung's first Android 4.0-powered tablet features new and improved Android OS features. This includes an upgraded Android Market with access to up to more than 400,000 applications, as well as improved web browsing, faster response times and a more intuitive UI with upgraded swipe control applications. The device's new operating system is further enhanced by HSPA+ 21 Mbps or Wi-Fi connectivity.
Consumers can enjoy more multimedia access, playback and sharing experiences through Samsung Hub services. While the Readers Hub gives users access to more than 2.3 million e-books, 2,300 magazines and more than 2,000 newspapers in 51 languages, the Game Hub instantly connects users to the latest game titles. The GALAXY Tab 310 is also powered by a 1 GHz dual core processor that makes it a true powerhouse for multimedia downloading and sharing. The GALAXY Tab 310 can also access content from the cloud via AllShare Play, which allows content to be transferred between the tablet and other devices, as well as real time annotation and editing.
Beyond content, the GALAXY Tab features Wi-Fi Direct and built-in social networking features such as ChatON, Samsung's unique cross-platform communication service and voice call capability, which makes connecting and sharing socially easier than ever.
SMART Wi-Fi Camera Technology:
The shift from analog to digital imaging has never been so evident than with today's culture of instantly capturing, uploading and sharing photos with friends and family. To make this process more accessible, convenient and fast, Samsung introduced a full line of SMART cameras and camcorders with the new SMART Wi-Fi technology.
Leading the new line-up of Wi-Fi enabled SMART cameras is the WB850F, a long zoom camera that boasts a 21x optical zoom and ultra-compact design to give users the freedom to shoot in stunning clarity while on the move. With Wi-Fi Direct, photo enthusiasts can link their camera to a phone or tablet for photo sharing across platforms like Facebook, YouTube or Picasa. Photos can even be emailed directly from the camera for simple sharing. Additionally, users can use the Auto Backup function to transfer images to their PC without having to carry around cables.
Also unveiled was the second generation of Samsung's Notebook Series 9. The new Series 9 is 21% thinner and 28% smaller than its predecessor and stands as the thinnest premium notebook on the market. Thanks to its Intel Core i7 Processor and Samsung SSD, the notebook powers up in just 9.8 seconds and wakes in only 1.4 seconds. A single-shell aluminum body forms the exterior, with an innovative sand-blasted surface that prevents fingerprints. Its Super Bright Plus display enables superior picture quality with 400 Nits brightness.
In addition to the company's notebooks, Samsung announced its mono laser multi-function printer, the SCX-3406FW. The company said the printer's "ecobutton" will reduce overall print costs by more than 20%. The device also comes set with a downloadable mobile print application, enabling customers to print and order items all from the convenience of a single smart device, such as PCs, mobile phones and tablets. The SCX-3406FW has a 20 page per minute printing speed along with faxing, scanning and copying capabilities.
Samsung also announced its 27-inch Series 9 (S27B970) monitor that provides the best viewing experience with life-like picture quality. The S27B970 features Samsung's Plane Line Switching (PLS) panel technology for accurate color reproduction with over one billion colors that can be viewed at wide horizontal and vertical angles. With customization and attention to detail in mind, the new Series 9 monitor uses Samsung's Natural Color Expert technology for maximum panel performance.