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Shanda Games Establishes Joint Venture With China Network Television
GlobeNewswire 2010-09-09
Shanda Games Limited ("Shanda Games", or the "Company") (Nasdaq:GAME),
a leading online game developer, operator and publisher in China, and
China Network Television ("CNTV"), a national online broadcaster, today
announced a strategic partnership to form a joint venture company ("the
Joint Venture") to establish an online game video channel, as well as
to engage in other related businesses such as online game operation.
CNTV is a global, multi-lingual and multi-terminal online broadcasting
platform that offers interactive audiovisual services to users. The
Joint Venture will operate a new, interactive game media platform that
will leverage the superior capabilities of CNTV and Shanda Games, such
as an integrated media platform, multiple marketing channels,
technology and game operating expertise. Additionally, the Joint
Venture will develop and offer innovative game products through CNTV's
full-featured media channels, which integrate both traditional and new
media, and enhance online game user experience.
Mr. Wen-bin Wang, General Manager of China Network Television, said,
"This Joint Venture advances CNTV's development strategy by leveraging
Shanda Games' superior online game operation capabilities and deep
understanding of the market in a way that will strengthen the
competitiveness of both companies."
Mr. Alan Tan, Chairman and CEO of Shanda Games, commented, "We believe
that online video is becoming an important channel for all game users
to gather information and experience game content. Shanda Games strives
to remain at the forefront of innovation as it shapes the industry's
future. I believe that the Joint Venture will create more possibilities
for industry partnerships and will bring new ideas and creativity to
the China online game industry's future development. We believe that
this partnership can be a model for strategic cooperation within the
industry, and we will make a determined effort to maximize the value of
the Joint Venture to make that model a reality."
Safe Harbor Statement
This announcement contains forward-looking statements. These statements
are made under the "safe harbor" provisions of the U.S. Private
Securities Litigation Reform Act of 1995. Statements in this
announcement that are not historical facts, including but not limited
to statements regarding the ability of the Joint Venture to establish
an interactive game media platform, to offer innovative online game
products and to enhance online game ecosystems and the effectiveness of
online video to promote the Company's online game content, represent
only the Company's current expectations, assumptions, estimates and
projections and are forward-looking statements. These forward-looking
statements involve various risks and uncertainties. Important risks and
uncertainties that could cause the Company's actual results to be
materially different from expectations include but are not limited to
the risk that the Company does not recognize the expected benefits or
synergies from the Joint Venture as well as the risks set forth in the
Company's filings with the U.S. Securities and Exchange Commission,
including the Company's annual report on form 20-F. The Company does
not undertake any obligation to update any forward-looking statement,
except as required under applicable law.
About Shanda Games
Shanda Games Limited (Nasdaq:GAME) is a leading online game developer,
operator and publisher in China. Shanda Games offers a diversified game
portfolio, which includes some of the most popular massively
multiplayer online role-playing games (MMORPGs) and advanced casual
games in China, targeting a large and diverse community of users.
Shanda Games manages and operates online games that are developed
in-house, co-developed with world-leading game developers, acquired
through investments or licensed from third parties. For more
information about Shanda Games, please visit
http://www.ShandaGames.com.
About China Network Television
China Network Television (CNTV) provides users with a global,
multilingual and multi-terminal public webcast service platform. It
offers interactive audiovisual services, integrating features of
internet-based operations with those of traditional television
programming. CNTV has committed itself to providing audiences worldwide
with user-friendly, highly-efficient, "full-featured" webcast services.
These include live video, VOD, file upload, search and videocast
services that will make CNTV into a popular online video platform for
public information and entertainment. CNTV was officially launched on
December 28, 2009. For more information, please visit
http://english.cntv.cn/01/index.shtml.
CONTACT: Shanda Games Limited
(Shanghai)
Ellen Chiu, Investor Relations Director
Maggie Zhou, Investor Relations Manager
+86-21-5050-4740
IR@ShandaGames.com
Taylor Rafferty
(China)
Savoy Lee, Director
+852-2167-2005
savoy.lee@taylor-rafferty.com
(U.S.A.)
Alan Oshiki, Managing Director
+1-212-232-2354
alan.oshiki@taylor-rafferty.com
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