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Shanda Games and Square Enix Announce Strategic Partnership
GlobeNewswire
2010-09-16

   FINAL FANTASY Comes to the Chinese Market for the First Time

Shanda Games Limited ("Shanda Games", or the "Company") (Nasdaq:GAME)
and Square Enix Co., Ltd. (Square Enix), a wholly-owned subsidiary of
Square Enix Holdings Co., Ltd., today announced a strategic partnership
that will leverage Square Enix's strong game content with the strength
of Shanda Games' broad experience as a leading online game developer,
publisher, and operator in mainland China. The partnership starts with
an exclusive license in mainland China to FINAL FANTASY(R) XIV, a
massively multi-player online role-playing game and the latest
installment of the FINAL FANTASY franchise, which has sold more than 97
million units worldwide. This will be the first release of a FINAL
FANTASY franchise title in mainland China.

Square Enix Group has identified globalization as one of its key
strategic initiatives and has been developing and offering
entertainment content derived from its global network based in Japan,
North America and Europe. The partnership with Shanda Games will
strengthen Square Enix Group's global business development with a focus
on the rapidly-growing Chinese market.

Shanda Games is focused on creating a global online game platform
offering the most compelling content and services. On the heels of
Shanda Games' other recent successful game launches, the strategic
partnership with Square Enix will further advance its strategy to
provide high-quality, diverse and innovative game content to Chinese
gamers and to expand its user base.

"The media entertainment markets are increasingly becoming more and
more global in nature. Under this environment, we are speeding up our
globalization strategy aimed at transforming our Group into a truly
world-class enterprise," said Yoichi Wada, president and representative
director of Square Enix Holdings Co., Ltd. "Through this partnership
with Shanda Games, a company with great success in online game
operations in China, we are taking an important step in increasing the
reach of high quality content from the Square Enix Group to even more
customers around the world."

"We are excited to have Square Enix as a partner to leverage our
capabilities and synergies for the benefit of both companies," said Mr.
Alan Tan, Chairman and CEO of Shanda Games. "Our in-house game
development team is well-qualified to assist in the localization of
FINAL FANTASY XIV to the China market, while our strong sales and
marketing capabilities and extensive game operation platform can
provide access to the broad audience of Chinese gamers. Since its debut
in 1987, the FINAL FANTASY franchise has attracted many devoted fans
worldwide and, based on our experience and expertise in the China
market, we are confident in the success of FINAL FANTASY XIV as well
other future collaborations with Square Enix. We believe our strategic
partnership with Square Enix represents an alliance between leading
game companies in Japan and China, and we look forward to broadening
our business through this partnership."

FINAL FANTASY XIV in mainland China will be operated from servers
separate from those servers for the Japanese, North American and
European markets. Other details regarding the launch of FINAL FANTASY
XIV in mainland China including launch timing will be announced at a
later date.

Safe Harbor Statement

This announcement contains forward-looking statements. These statements
are made under the "safe harbor" provisions of the U.S. Private
Securities Litigation Reform Act of 1995. Statements in this
announcement that are not historical facts, including but not limited
to statements regarding the future benefits brought by the partnership,
FINAL FANTASY XIV's prospects in China, and the Shanda Games' future
collaborations with Square Enix, represent only the Company's current
expectations, assumptions, estimates and projections and are
forward-looking statements. These forward-looking statements involve
various risks and uncertainties. Important risks and uncertainties that
could cause the Company's actual results to be materially different
from expectations include but are not limited to the risk that there is
a delay in the localization of FINAL FANTASY XIV in mainland China,
FINAL FANTASY XIV is not well received by users in mainland China, and
FINAL FANTASY XIV fails to meet the expectations of end users, as well
as the risks set forth in the Company's filings with the U.S.
Securities and Exchange Commission, including the Company's annual
report on Form 20-F. The Company does not undertake any obligation to
update any forward-looking statement, except as required under
applicable law.

About Shanda Games

Shanda Games Limited (Nasdaq:GAME) is a leading online game developer,
operator and publisher in China. Shanda Games offers a diversified game
portfolio, which includes some of the most popular massively
multiplayer online role-playing games (MMORPGs) and advanced casual
games in China, targeting a large and diverse community of users.
Shanda Games manages and operates online games that are developed
in-house, co-developed with world-leading game developers, acquired
through investments or licensed from third parties. For more
information about Shanda Games, please visit
http://www.ShandaGames.com.

About FINAL FANTASY

FINAL FANTASY is one of the best-selling video game franchises in the
world. Since its debut in December 1987, the FINAL FANTASY series,
including its spin-off titles, have sold more than 97 million units
worldwide. From the release of the first FINAL FANTASY, the franchise
has continued to offer the industry's most advanced graphics, highly
imaginative worlds and rich stories as it gains the highest accolades
from users around the world.

About Square Enix Holdings Co., Ltd.

SQUARE ENIX HOLDINGS CO., LTD with headquarters in Tokyo, Japan, is a
holding company leading the Square Enix Group with a diverse range of
content and service businesses. The Square Enix Group publishes and
distributes entertainment content under its internationally renowned
brands such as SQUARE ENIX, EIDOS and TAITO. The Square Enix Group
includes a global network of leading development studios located in
North America, Europe and Japan. The Group boasts a valuable portfolio
of intellectual property including: FINAL FANTASY(R), which has sold
over 97 million units worldwide, DRAGON QUEST(R), which has sold over
54 million units worldwide and TOMB RAIDER(R), which has sold over 35
million units worldwide, together with other well established products
and services. More information on Square Enix Holdings Co., Ltd. can be
found on the Internet at http://www.square-enix.com

About Square Enix Co., Ltd.

Square Enix Co., Ltd. (Square Enix), a wholly-owned subsidiary of
Square Enix Holdings Co., Ltd., with headquarters in Tokyo, Japan,
develops, publishes and distributes entertainment content including
interactive entertainment software and publications in Asia, North
America and Europe. Square Enix brings two of Japan's best-selling
franchises -- FINAL FANTASY, which has sold over 97 million units
worldwide, and DRAGON QUEST(R) which has sold over 54 million units
worldwide -- under one roof. Square Enix is one of the most influential
providers of digital entertainment content in the world and continues
to push the boundaries of creativity and innovation. More information
on Square Enix can be found at http://www.square-enix.com/.


CONTACT:  Shanda Games Limited
          Ellen Chiu, Investor Relations Director
          Maggie Zhou, Investor Relations Manager
          +86-21-5050-4740 (Shanghai)
          IR@ShandaGames.com

          Taylor Rafferty 
          Savoy Lee, Director (China)
            +852-2167-2005
            savoy.lee@taylor-rafferty.com
          Alan Oshiki, Managing Director (U.S.A.)
            +1-212-232-2354
            alan.oshiki@taylor-rafferty.com

          Square Enix Holdings Co., Ltd. (Japan)
          Corporate Planning & IR Division
          ccir@square-enix.com





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