Simmtronics Aims to Become Leading Memory Products Firm in Iran
IT News Online Staff
2009-07-10
Simmtronics Semiconductors Ltd., a provider of memory modules, motherboards and VGA cards, has announced its plans of becoming the leading memory products company in Iran.
The company, which has been selling memory products in Iran for the past three years, recently conducted a mega channel activation program in Tehran that was attended by over 200 channel partners from various cities of the country.
At the program, Simmtronics' Managing Director, Indrajit Sabharwal, presented the gathering with the company's corporate profile, technical details and the business potential in the domain.
"This is in accordance with our strategy to expand and enhance our business presence globally. Iran is an important and promising market for us. We wish to increase our channel partner network in the country as there's an immense potential for our products," said Indrajit Sabharwal.
"Our strategy is to appoint channel partners in the unrepresented markets of Iran such that we leverage on the burgeoning demand that they have exhibited in the recent past. This initiative shall further boost our market share in the country," added Sabharwal.
Simmtronics said that lately the demand for laptop memory has shown a decent traction in Iran in comparison to that for desktops. The company recognizes this as an important opportunity and is striving to tap the same through its dedicated channel network.
Besides this, the replacement and upgrade market in Iran has also grown tremendously. Increase in adoption of heavier applications by businesses calls for higher memory, which has fueled replacement and upgrades to a new high. Simmtronics said that this business is as big as that of new purchase for the company in Iran.
"This was for the very first time that a memory company in Iran conducted a channel activity. Therefore, the response was overwhelming. Channel partners in Iran look forward to such informative and business enhancing sessions. Simmtronics played the role of a responsible vendor who genuinely cares about its channel community and is not just another box-pusher with an eye on numbers only," said Samira Keshmiri, who heads the sales of Simmtronics' memory modules in Iran.
Digital ME is Simmtronics' exclusive partner in Iran for motherboards, VGA cards and memory modules.
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