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Sony Ericsson Names New Communications & Marketing Heads
IT News Online Staff
2011-03-10
Sony Ericsson has named Cathy Davies as Global Head of Communications and PR, in place of Aldo Liguori who stepped down from the post. Steve Walker, previously acting Head of Marketing, is the new Global Head of Marketing. Both roles are effective from the 1st March.
The company said the new appointments underpin its strategy to take a leadership position in the Android market with its popular range of Xperia smartphones. In recent months, this strategy has seen the company make significant steps to develop its online presence and launch game changing propositions into the market, including the world’s first PlayStation-certified smartphone.
Bert Nordberg, President and CEO, Sony Ericsson, said, "Cathy and Steve have worked closely together on a number of highly successful operational marketing projects in recent years and bring excellent complementary skills to Sony Ericsson’s senior management team. As we move into the next stage of long term growth plans, they have a central role to play in delivering a brand experience that that is second to none in the smartphone sector and creating lasting relationships with consumers the world over."
Steve Walker steps up into his role having been with the joint venture since its establishment in 2001, holding a variety of positions including Head of Product Marketing and Head of Portfolio Planning. He will report directly to Sony Ericsson’s EVP and Head of Sales and Marketing Kristian Tear.
"It has been extremely rewarding to play a key role in Sony Ericsson’s journey to becoming a leading player within smartphones. I am delighted to take over responsibility for marketing at a time when we have so many exciting new product experiences to communicate and share with passionate consumers around the world," said Steve.
Previously Head of Brand and Strategy at the company, Cathy Davies will take over from departing communications chief Aldo Liguori who is moving on after seven years at the company. Cathy will report into the President and CEO Bert Nordberg.
Aldo will remain at Sony Ericsson until end October during which time he will manage the transition and operate as a communications advisor to the global team, while continuing to report to Bert Nordberg.
Cathy will oversee the current PR team, including Head of External Communications and Analyst Relations, Holly Rossetti, who joined the company in January 2011 from Amdocs. Cathy joined Sony Ericsson in 2008 from Ford Motor Company where she held both local market and regional roles.
"I’m delighted to be leading the Communications and PR team at a time when the company is moving into such an energizing phase both as a business and from a communications perspective. I look forward to working with the team to build on the strong foundations already in place," said Cathy.
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