Sony launches DRU-870S ZR DVD RW - the fastest 24X DVD Writer in eco friendly retail packaging

January 27, 2010 /India PRwire/ -- Sony has launched the first ever fastest DVD writer which can record at a speed of 24X and comes wrapped in an eco friendly retail packaging.

With the increase in speed, time spent burning discs is significantly reduced, enabling you to finish your tasks at hand faster. The new DVD Multi Writer DRU-870S will amaze you with its features as it manages your DVD-Rs and DVD+Rs at 24X. For users this new, speedy feature will open up new dimensions as it reads and writes to other formats at a high-performance level.

The special retail packaging is made from recycled paper which is in accordance with one of Sony's key corporate social responsibility goals, which is to create a sustainable society and environment

The DRU-870S ZR drive can record and read all DVD & CD formats for Windows Vista/ XP/ 2000 on just one drive at an accelerated speed of 24X.

Sony DRU-870S ZR ensures quality and reliability for long term use by implementing Dust-Proof mechanism. Findings suggest that more than 90 % Optical Drive failure were caused by dust inside the optical drive. Sony has implemented 6 Sponges inside of bottom cover, bezel and PWD to reduce the failure rate caused by dust thereby increasing the life span of the product by 50%.

Introducing the product, Rajesh Goenka, VP - Sales & Marketing, Rashi Peripherals said, "We are excited to launch a faster DVD-RW with dustproof and eco friendly packaging in the Indian market. It is like an all in one product that conserves environment and lasts longer. When a consumer purchases SONY DRU-870S ZR drive he not only gets SONY brand value & Quality commitment but also service support from Rashi along with fastest burning speed in eco friendly packaging."

The drive features a SATA interface for easy installation into desktop PC cases and comes loaded with award winning Nero 9 Express Essentials DVD/CD mastering software.

Key Features:

- Max. 24x DVD read/write, 48x CD read/write

- Automatically adjusts CD-DA/VCD/DVD data extraction for smooth reading

- Optimized writing quality with automatic writing strategy adjustment

- Buffer under run protection

- Loaded with Dust Proof Technology

- Vibration reduction system

- Comes in eco-friendly retail packaging made of recycled paper.

Physical features:

- Dimension (W x H x D)- 146 x 41.3 x 165 mm (exclude bezel)

- Weight- 0.6kg (drive only)

- Drive Orientation - Horizontal / Vertical

Pricing and Warranty:

Sony DRU-870S ZR rewritable drive is available in India at an MRP of INR 1900/- with a one year warranty.

Source: Press release distribution via India PRwire

Notes to Editor

About Sony Singapore Marketing Company

Sony Singapore Marketing Company is responsible for the marketing and sales of consumer products in Singapore, as well as for broadcasting and professional products in Singapore and several countries in the region. It also handles export business for consumer products from Singapore to various parts of Asia. Since establishing our presence in Singapore in 1973, we have grown steadily over the years to become a leader in the consumer electronics market. For more information on Sony's products and services in Singapore, please visit http://www.sony.com.sg/

About Rashi Peripherals Pvt Ltd

Rashi is one of the leading distribution Companies in India with distribution of world famous brands like AMD, ALTEC LANSING, APC, ASUS, COMPEX, FUJITSU, HP, PROCURVE, LEADTEK, LOGITECH, MICROSOFT, NETGEAR, NEXANS, PIXELVIEW, PLANTRONICS, SANDISK, SENAO, SIEMENS, SONY, THINK3, WESTERN DIGITAL and XFX. Rashi has its own ISO 9001:2001 accredited RP Tech Branded Systems. Its products comprise mostly high end, quality and premium range. Rashi has grown consistently over the period of years and its turnover was Rs.709 crores for the financial year 2008-09. Today Rashi has 53 branches all across the country and more than 9000 reseller base who are working together with the company for distribution of its brands.

For more information please visit www.rptechindia.com

For more information, please contact:
Poonam (Mgr - PR)