Synchronica Bags Contract from Entel PCS, First Win in Latin America
IT News Online Staff
2009-01-27
Synchronica plc, a provider of mobile email and synchronization solutions, announced that it has received a contract in South America from Chilean mobile operator Entel PCS. The agreement, Synchronica's first win in the region, will enable Entel PCS to launch a mass email solution called Email Movil to subscribers, an affordable instant email (push email) and synchronization service that works on a broad range of mobile phones in use today.
Entel PCS has a 43.4% revenue share of the mobile market in Chile and almost six million subscribers. Synchronica's push email and synchronization solution supports Entel PCS' stated aim of focusing more on value-added services as a way of increasing overall subscriber revenues and improving customer loyalty.
Synchronica said this agreement represents the first win for its partner Brightstar. Brightstar was appointed in February 2008 to promote Synchronica Mobile Gateway in high-growth regions, such as Latin America.
Carsten Brinkschulte, CEO of Synchronica, said, "The agreement with Entel PCS, a major player in the South American market, represents a key milestone for Synchronica. By offering this innovative push email service that works on almost any handset, Entel PCS can accelerate mobile email adoption rates, resulting in higher ARPU over time."
Rodrigo Baudrand, Business Solutions Manager of Entel PCS, said, "We share a common view with Synchronica that value-added services, such as mobile email, represent the future for our business. We are continually looking to provide our customers with life-enhancing value-added services that raise ARPU and improve customer loyalty, and with the Synchronica Mobile Gateway we have a simple and easy to use email solution that will help us do just that."
Entel PCS will launch its push email service based on the Synchronica Mobile Gateway in Chile in the first quarter of 2009.
Synchronica said that according to a recent report by IE Market Research, the level of wireless penetration in Chile will continue increasing to reach 103.2% during 2010. This will be the second highest wireless penetration level in Latin America after Argentina (108.9% during 2010). The number of total subscribers in Chile will increase from a projected 15.8 million to 17.7 million in the forecast period 2008-2010.
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