Free Shipping Leads to Incentives That Will Motivate Shoppers
         to Spend More This Year, SteelHouse Survey Shows

LOS ANGELES, Jan. 16, 2012 (GLOBE NEWSWIRE) -- Nearly 60 percent of
shoppers will spend more money online in 2012 than they did last year
for consumer products, according to a new survey released today from
SteelHouse (www.SteelHouse.com), the industry-leading expert in
Behavioral Commerce.

In addition to spending more money online, over 40 percent of all
respondents revealed that offers of free shipping (18 percent),
discounts offered while they were shopping (13 percent), and discounts
based on past product interest (11 percent), would be the top catalysts
they need to spend more money online.

Tablets are expected to play a significant role in the overall increase
in online sales, with 98 percent of tablet owners stating they will
shop using their tablet in 2012. In addition, over half of those tablet
owners state they will purchase more goods using their tablet as
compared to 2011. However, 56 percent of smartphone shoppers are not
expecting to spend more than they did in 2011, with only 37 percent
stating that they plan to spend more.

According to respondents, shoppers now prefer online shopping versus
bricks-and-mortar shopping, and will be focused on buying electronics
(44 percent), clothing (34 percent) and household goods (31 percent).

Optimism about the U.S. economy is also increasing with 49% of shoppers
stating they feel more optimistic about the U.S. economy in 2012--
leading to more confident buyers -- compared with the 24% who feel less
optimistic.

The State of Online Shopping 2012 survey was conducted by
SteelHouse/uSamp SurveyBuilder. For a full copy of the survey results,
please visit www.steelhouse.com/research.

Media Contact:

Kristin Tinsley

PR Manager

310-895-2110

PR@SteelHouse.com

About SteelHouse

SteelHouse(TM) (www.SteelHouse.com) is pioneering the emerging field of
Behavioral Commerce, enabling online retailers to deliver offers to
their shoppers based on their distinct shopping personalities and
buying behaviors -- immediately -- anywhere on the web through any
device. SteelHouse products, Real Time Offers and Retargeting, enable
eCommerce sites to direct shopper behavior on and off their sites. With
SteelHouse marketers can for the first time truly understand who their
shoppers are by their shopping personalities and buying behaviors, and
-- just as important -- act on that intelligence right away with offers
that will increase their conversions, sales and revenue.

Investors include Silicon Valley legend Ron Conway / SV Angel and
venture capital firms Baroda Ventures, Greycroft Partners, Rincon
Venture Partners and LightHouse Venture. The SteelHouse team includes
veteran direct marketers and engineers from eHarmony, E*TRADE, Oracle
and the Rubicon Project. SteelHouse is based in Los Angeles, Calif.

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The following files are available for download:


  wkr0006.pdf  Survey Reveals Three Key Incentives That Will Drive Shoppers' Decisions to Buy Online in 2012