Pre-Screened Apps Selected for U.S. Cellular Customers

CHICAGO, May 22, 2012 (GLOBE NEWSWIRE) -- U.S. Cellular (NYSE:USM) has
introduced a customized application menu in the Amazon Appstore for
Android available exclusively to the carrier's customers. U.S. Cellular
is the first and only carrier to offer this specially curated app menu,
which is now available on most U.S. Cellular Android-powered devices.

When U.S. Cellular customers open the Amazon Appstore on most
Android-powered devices, they will see a new U.S. Cellular tab, which
suggests apps that are pre-selected and approved by U.S. Cellular. The
new U.S. Cellular app menu gives those Android users easy access to
many applications across a variety of categories, such as games,
business tools, and social media with additional apps being added on a
regular basis.

"The U.S. Cellular menu in the Amazon Appstore is a great way for our
customers to discover new apps that are practical and fun," says Edward
Perez, vice president of marketing and sales operations at U.S.
Cellular. "We're thrilled to build upon our existing relationship with
Amazon to offer this convenience to our customers so they can get what
they want, when they need it."

The Amazon Appstore for Android is pre-loaded on many U.S. Cellular
Android-powered devices, as well as other apps, including Kindle for
Android, Amazon Mobile, IMDb Movies & TV, Audible for Android, Zappos
and Amazon MP3.

The Amazon Appstore U.S. Cellular menu is another benefit offered to
U.S. Cellular customers, who already enjoy the only nationwide network
with unique benefits, such as the industry's only points-based rewards
program, free Battery Swap and free Overage Protection.

Kelly Harfoot, U.S. Cellular, kelly.harfoot@uscellular.com,
773-355-3697

About U.S. Cellular

U.S. Cellular rewards its customers with unmatched benefits and
industry-leading innovations designed to elevate the customer
experience. The Chicago-based carrier has a strong line-up of
cutting-edge devices that are all backed by its high-speed nationwide
network that has the highest call quality of any national carrier.
Currently, 25 percent of customers have access to 4G LTE speeds and 54
percent will have access by the end of 2012. U.S. Cellular was named a
J.D. Power and Associates Customer Service Champion in 2012 for the
second year in a row. To learn more about U.S. Cellular, visit one of
its retail stores or uscellular.com. To get the latest news, promos and
videos, connect with U.S. Cellular on Facebook.com/uscellular,
Twitter.com/uscellular and YouTube.com/uscellularcorp.

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