Launch Party Set for April 21 at Johnson Public House

MADISON, Wis., April 10, 2012 (GLOBE NEWSWIRE) -- Found in Town, the
free online lost and found service launched by University of Wisconsin
- Madison alum Zach Haller, today announced the expansion of its
service into Madison. The geographic expansion marks significant growth
for the Chicago-based startup launched in 2011. The innovative company
has recently been featured in Fast Company, Time Out Chicago and
Crain's Chicago Business.

"Since launching just six months ago, we've experienced tremendous
growth and interest from a wide range of businesses and organizations
that want to offer our free service to their customers, clients, and
employees," said Zach Haller, founder and CEO of Found in Town. "As a
proud Madison grad, expanding our presence into Badger territory has
always been the next step in our development plan."

Users who register online at foundintown.com will now be able to select
one of nine community partner affiliations in Madison or Chicago and
receive free keychains and stickers that can be affixed to virtually
any personal belonging that could go misplaced including keys, cell
phones, bikes, cameras, laptops, iPads, and more. Each Found in Town
keychain and sticker bears the logo of an affiliated partner on one
side and the users' unique FiT serial number and the FiT URL on the
other side. Found in Town is also now offering a feature that allows
users to obtain FiT tags on-site from their favorite community business
and later activate their personal tags on foundintown.com.

In addition to four new Chicago business partners (Piece Brewery &
Pizzeria, Scarlet, Taverna750, and English), Found in Town is launching
its service into Madison by partnering with another UW-Madison
alumni-owned business, Johnson Public House, a coffee shop situated on
busy E. Johnson Street and often frequented by the sometimes forgetful
college student.

"We're thrilled to be leading the way in Madison and to provide this
free service to our customers," said Gwen Johnson, owner of Johnson
Public House. "We find cell phones and personal belongings on a regular
basis, and it's difficult to facilitate returns. Found in Town provides
an easy way for us to return lost items to our customers."

The Madison launch will be celebrated on Saturday, April 21, 2012 at
Johnson Public House located at 908 E. Johnson Street from 7-9:00pm.

About Found in Town:

Found in Town is a private, Chicago-based company founded by Zach
Haller in 2011. The free online lost and found recovery service creates
an easy way to secure personal belongings and to facilitate returning
lost items to their owners. Found in Town operates through a network of
local businesses and organizations. Affiliated partners receive
keychain advertising and the email addresses of registered users to
invite them to participate in exclusive deals, discounts and
incentives. For more information, please visit foundintown.com. Like
Found in Town on Facebook and follow on Twitter @FoundinTown.


CONTACT: Media Contact:
         Nicole Duhoski
         312-622-0045
         nicole@vinesprout.com