Global Business Views Power More Effective Marketing, Churn
                 Analysis, and Bad Debt Management

SAO PAULO, Brazil, May 11, 2011 (GLOBE NEWSWIRE) -- News Facts:


  -- Informatica Corporation (NASDAQ: INFA), the world's number one
     independent provider of data integration software, today announced that
     VIVO, the largest mobile telecommunications company in the southern
     hemisphere, is using the Informatica Platform as the data integration
     backbone of its enterprise-wide business intelligence environment.
  -- Touching nearly 40 business areas - from sales and marketing to customer
     care to fraud analysis - VIVO's business intelligence solution is
     enabling the Brazilian-based company to save money and increase revenue
     substantially.
  -- Formed by the merger and acquisition of multiple telecommunications
     providers, VIVO previously lacked consolidated business views and had no
     standard process for leveraging data strategically. VIVO has now created
     global views of its 60 million customers, billions of call detail records
     (CDRs), and key performance indicators across all business units to drive
     strategic decision making.
  -- Specifically, Informatica and the business intelligence environment has
     enabled VIVO to:
     -- Increase direct marketing revenues by 30% annually - More tightly
        targeted marketing campaigns are helping drive revenues and increase
        customer satisfaction.
     -- Reduce bad debt yearly - Better prediction of customer defaults has
        led to substantially reduced debt write-offs and a 24 percent drop in
        intentional defaults.
     -- Reduce churn - More accurate prediction of customer defections has
        helped to reduce churn and increase customer replenishment rates.
  -- Informatica is also helping drive new efficiencies and cost reductions
     across the company, including:
     -- Faster-to-market, lower- cost marketing campaigns - Campaigns now come
        to market 75% faster, and enhanced direct marketing processes are
        saving VIVO US$1.2 million a year in operating costs.
     -- Improved capacity planning - Analysis of actual and historic usage
        patterns are helping VIVO optimize the utilization of network
        resources, reduce over-capacity, and drive a 20 percent reduction in
        network operation maintenance costs.
     -- Streamlined generation of key reports -Staffing requirements for
        generating reports have been reduced by 50 percent, while key reports
        and performance indicators are available much faster for accelerated
        decision making.
  -- The Informatica Platform was selected for its high performance and
     scalability - it currently integrates up to 2.5 billion registers into
     VIVO's Teradata-based enterprise data warehouse daily.
  -- VIVO was the winner of the 2010 Informatica Innovation Award in the
     category "Enabling better decision making by driving business
     intelligence".




Tweet this: VIVO uses @InformaticaCorp as backbone for enterprise-wide
business intelligence environment http://bit.ly/kiaaew #platform

Supporting Quotes


  -- "Where would VIVO be without Informatica? I can say that we wouldn't have
     been able to create this powerful business intelligence solution on the
     scale that we have achieved," said Daniela Calaes, Senior Manager of
     Business Intelligence Systems, VIVO. "The Informatica Platform gave VIVO
     the means to effectively capture, service and retain more than 60 million
     customers. It is the data integration engine of our business intelligence
     platform and is helping to turn VIVO into a data-centric enterprise."
  -- "Before deploying its present business intelligence solution, VIVO was a
     classic case of a fragmented information environment, beset with high
     volume data integration requirements and lacking a single version of the
     truth," said Girish Pancha, executive vice president, Data Integration
     product division, Informatica. "The tangible and substantial business
     benefits that VIVO is experiencing through its use of the Informatica
     Platform are a direct result of the platform's ability to access and
     integrate a company's data, and to deliver it at the speed and in the
     required form, to applications or users. VIVO's solution is a standard
     that all telecommunications companies around the world should emulate to
     satisfy customers and grow their business."





  -- VIVO is using Informatica PowerCenter Real Time Edition and Informatica
     PowerExchange.
  -- VIVO success story




About InformaticaInformatica Corporation (NASDAQ: INFA) is the world's
number one independent provider of data integration software.
Organizations around the world turn to Informatica to gain a
competitive advantage in today's global information economy with
timely, relevant and trustworthy data for their top business
imperatives. Worldwide, over 4,350 enterprises rely on Informatica for
data integration and data quality solutions to access, integrate and
trust their information assets held in the traditional enterprise, off
premise and in the Cloud. For more information, call +1 650-385-5000
(1-800-653-3871 in the U.S.), or visit www.informatica.com. Connect
with Informatica at http://www.facebook.com/InformaticaCorporation,
http://www.linkedin.com/companies/3858 and
http://twitter.com/InformaticaCorp.

###

Note: Informatica, PowerCenter, PowerExchange and Informatica Platform
are trademarks or registered trademarks of Informatica Corporation in
the United States and in jurisdictions throughout the world. All other
company and product names may be trade names or trademarks of their
respective owners.


CONTACT: Deborah Wiltshire	
         Informatica Corporation	
         +1 650 385 5360	
         mobile/+1 650 862 8186	
         dwiltshire@informatica.com
         
         David Friedman
         Ogilvy PR
         +1 303 634 2674
         infaopr@ogilvypr.com