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Virgin Media Partners with Motricity to Offer Single Destination for Mobile Social Networking and Email
GlobeNewswire
2010-08-04

     Virgin Media Provides One-Click Access to Mobile Internet
                 through Motricity's mCore Connect

LONDON and BELLEVUE, Wash., Aug. 3, 2010 (GLOBE NEWSWIRE) -- Virgin
Media, one of the United Kingdom's leading quad-play providers of
broadband, television, home phone and mobile, has teamed with Motricity
(Nasdaq:MOTR), a leading provider of mobile Internet services, to
launch a service that allows one-click mobile access to leading social
networks including Facebook, MySpace and Twitter, along with e-mail
sites like Gmail, Yahoo, MSN and AOL Mail. Virgin Media offers this
service through Motricity's mCore Connect solution which provides a
single, simple and user-friendly means for consumers to stay connected
to their social networks and e-mail while on the go.

Jonathan Kini, director of mobile at Virgin Media, said, "Virgin
Media's mobile customers have access to all the social networks and
e-mail sites they visit most and, with Motricity's mCore Connect, we've
made it easier for people to stay in touch with one simple
destination."

In addition to helping customers have better access to the e-mail and
social networking sites they use most, mCore Connect establishes brand
affinity and customer loyalty for carriers by allowing consumers to
personalize their mobile experience. And, by combining these sites into
one, easy-to-reach interface and delivering a simple means to see
things like status updates, it takes much less network bandwidth to
serve these consumers.

"Consumer demand for the mobile Internet continues to grow and we
believe empowering consumers to personalize their mobile Internet
environment is key to evolving their experience. Through solutions like
mCore Connect, we're giving people quick and efficient access to the
information they need across smartphones and feature phones, while
reducing the strain on carrier's networks," explained Ryan Wuerch, CEO
at Motricity. "Virgin Media is leading the industry towards a truly
customer-centric mobile Internet."

About Motricity mCore Connect

mCore Connect is a mobile Internet service that allows one-click mobile
access to leading social networks like Facebook, MySpace and Twitter,
along with e-mail sites like Gmail, Yahoo, MSN and AOL Mail. Key
features include:


  --  Content Aggregation - Content aggregation enables e-mail and social
      networking content to be pulled into a user-friendly interface creating
      a single source for all social interaction needs.
  --  Status Updates - Status updates allow consumers to publish their status
      across multiple services through a single user interface.
  --  Optimized User Experience - Personalization helps users create the best
      overall mobile experience to meet their needs.
  --  Access To RSS Content - mCore Connect comes equipped with an RSS reader
      that can aggregate all the top feeds from popular Internet sites into a
      single view on your mobile.
  --  Broad Availability - mCore Connect can be reached through a wide range
      of access mediums across smartphones and feature phones, including Web,
      WAP, J2ME, thick, thin and native clients, set-top boxes, gaming
      consoles, laptops, netbooks, eReaders and other IT devices, and through
      a wide range of mobile operating systems including Symbian, BlackBerry,
      Android, Windows Mobile and Palm webOS.
  --  Integration with mCore Platform - mCore Connect is an integrated
      component of the broader mCore Platform and, as such, it benefits from
      the centralized features as well as the scale and reliability of this
      hosted, carrier-class managed service.




About Virgin Media

With almost 10 million customers, Virgin Media is the UK's first
quad-play provider of broadband, TV, phone and mobile.

The company is one of the largest residential broadband providers in
the UK, using a unique fibre optic cable network to deliver next
generation ultrafast internet access of up to 50Mb to just over half of
all homes. Combined with a high speed ADSL service and mobile broadband
products, Virgin Media is able to offer broadband internet access to
virtually the entire country.

Virgin Media has the UK's most advanced TV on demand service and was
the first TV platform to carry BBC iPlayer. It is the second largest
provider of pay TV, was the first to launch a high definition TV
service and offers a high-specification, HD-ready V+ personal video
recorder.

The company operates the most popular virtual mobile network in the UK
which, when launched, was the world's first such mobile phone service.
It is also one of the largest fixed-line home phone providers in the
country.

Virgin Media is a 50 percent joint partner with BBC Worldwide in UKTV,
which consists of ten channels including Dave, G.O.L.D., Watch and
Alibi.

Virgin Media Inc. is listed on the NASDAQ Stock Market and the London
Stock Exchange (VMED).

About Motricity

Motricity (Nasdaq:MOTR) is a leading mobile data solutions provider
exclusively focused on the rapidly growing mobile Internet market. It
serves some of the world's largest mobile carriers, simplifying the
mobile Internet and creating a personalized mobile experience for
subscribers. Motricity helps companies leverage the power of mobility
to make direct, personalized connections with their customers. For more
information, visit www.motricity.com or follow the company on Twitter
@motricity.


CONTACT:  Motricity
          Media Contact:
          Jennifer Moranz
          425.638.8454
          Jennifer.Moranz@motricity.com

          Edelman for Motricity
          Media Contact:
          Kate Whitman
          206.227.0031
          motricity@edelman.com



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