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Walter Foster and MEDL Launch 'Kids! Learn to Draw' Featuring Garfield and Friends for the iPad
GlobeNewswire
2012-01-12

    Art Instruction Publishing Veteran and Cutting Edge Mobile
        Developer Partner to Bring Art to a New Generation

IRVINE, Calif., Jan. 12, 2012 (GLOBE NEWSWIRE) -- Walter Foster
Publishing, the world's leading art instruction publisher, and MEDL
Mobile, a leader in mobile development, have partnered to create a new
drawing experience for creative children. "Kids! Learn to Draw by
Walter Foster" teaches budding artists how to draw an engaging array of
subjects using step-by-step guides and the touch of a finger.

In a world run more and more by digital media, Walter Foster recognizes
the need to adapt their art instruction to fit the platforms and
learning styles of today's children. With "Kids! Learn to Draw", they
have made a timeless skill and hobby accessible and relevant to
upcoming generations.

"We are excited to expand our offerings to fit the changing times,"
says Ross Sarracino, President and CEO of Walter Foster. "We intend to
stay at the forefront of art instruction, adapting to new media and
broadening our customers' artistic horizons."

The easy-to-use app features a set of realistic drawing tools--a
pencil, a marker, and an eraser--that kids can use to build and color
their digital drawings. Users can download a wide variety of lessons to
suit any boy or girl, from Cars & Trucks to Horses & Ponies. Kids can
even learn to draw their favorite funny feline with the Garfield &
Friends lesson pack, courtesy of Paws, Inc. Users can also easily
adjust the tool sizes and change the color of the pencil and marker to
suit the drawing subject. The app also features a freehand drawing mode
so kids can open a blank slate and draw freely.

"Our adult version was a huge success, and as the father of two young
kids, this is the version that I've been really excited about," says
Dave Swartz, Co-founder of MEDL Mobile. "It's been so rewarding to
watch my son and daughter learn to draw on an app that we built."

The app is available in the Apple App Store for $0.99. To jumpstart the
journey, "Kids! Learn to Draw" comes with two free step-by-step
lessons: a cat and an airplane. From within the app, users can purchase
up to 14 full lesson packs, priced at $2.99--$3.99 and featuring an
average of 25 individual lessons. Using blue guidelines at every step,
the lessons show kids how to develop basic shapes into realistic works
of art, giving them a taste of the fundamentals of drawing while
delivering great results.

"Kids! Learn to Draw" offers a kid-friendly alternative to the
successful Learn to Draw Digital Sketchbook app for the iPad, which is
also the product of a Walter Foster and MEDL Mobile partnership. Walter
Foster books and kits are available at arts and crafts stores
nationwide, including Michaels, Aaron Brothers, Hobby Lobby, Dick
Blick, and online at Amazon.com and BarnesandNoble.com. For more
information, please visit www.WalterFoster.com and follow them on
Facebook and Twitter. To see all the apps available from MEDL Mobile,
visit www.medlmobile.com.

About Walter Foster Publishing: Ninety years ago, Walter T. Foster--a
well-known artist, instructor, and collector--began producing self-help
art instruction books from his home in Laguna Beach, California. He
originally wrote, illustrated, printed, bound, packaged, shipped, and
distributed them himself. Although Walter passed away in 1981 at the
age of 90, his legacy continues in a growing product line. Based in
Irvine, California, Walter Foster Publishing is part of the Quayside
Publishing Group.

About MEDL Mobile: MEDL Mobile Inc., an early leader in the emerging
mobile applications software market, is engaged in the monetization of
mobile apps through four primary revenue generating platforms: (i)
development of customized apps for third parties to monetize their
particular intellectual property, persona or brand, (ii) incubation of
apps in partnership with third parties and from a library of more than
85,000 original apps concept submissions, (iii) sale of advertising and
sponsorship opportunities directly to brands and (iv) acquisition of
apps from other developers and use of a proprietary application
programming interface, or API, to make Apps recommendations for their
user base.

The MEDL Mobile Holdings Inc. logo is available at
http://www.globenewswire.com/newsroom/prs/?pkgid=11366


CONTACT: For press inquiries, please contact:
         Rebecca Razo
         Walter Foster
         (949) 380-7510, ext. 17
         rrazo@walterfoster.com
         
         Christopher Scuro
         MEDL Mobile
         (714) 617-1991 ex 4211
         Chris.Scuro@medlmobile.com



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