NEW YORK, Jan. 20, 2012 (GLOBE NEWSWIRE) -- WebCollage, Inc., the
leading solution provider for publishing rich product information to
retailer websites, today announced it is unveiling a new mobile
functionality within its proprietary online content tool -- Content
Publisher -- to gather, format and publish product content for delivery
to mobile devices. Utilizing Content Publisher, brands can upload
images, videos, documents and text into predefined templates that
create an easy-navigation, shopper-friendly product story that is
optimized for viewing on mobile devices running various operating
systems.

Several leading global brands are currently using the service to
deliver mobile content via QR codes and Microsoft tags placed on
product packaging, in-store point of sale displays and retailer fact
tags. This allows shoppers to use their mobile devices to learn much
more about a product's unique features, technologies and helpful
product details on the spot. The product experience created for the
online retail channel is being delivered to mobile users in a direct,
uncomplicated, and uniquely designed mobile experience, whether
standing in a retail location with the product in-hand or scanning the
QR code in a print ad.

"Traditionally WebCollage has focused on delivering rich product
content to retail websites, reaching shoppers while they research
products and make purchases online. WebCollage is very excited to be
able to expand the reach of our service to include shoppers using
mobile devices as well," said Scott Matthews, WebCollage CEO. "Now with
Content Publisher's mobile feature, brands can influence shoppers
during the purchase process by providing smartphone users a similar
branded experience as they would find online, but on a more personal
level, right on their phones, whenever and wherever shoppers are going
to shop."

The Content Publisher tool is capable of optimizing and delivering
mobile content to Android, Blackberry and iPhone devices, using the
same branded product content and marketing assets intended for product
pages at an online retailer's website. Reducing the redundancy and
time-lag in coordinating a comprehensive online and mobile digital
marketing strategy, WebCollage Content Publisher provides manufacturers
a simple, one-stop, multi-channel solution to engage, inform and impact
mobile shoppers with a consistent brand message and shopper experience.

About WebCollage

WebCollage helps manufacturers publish rich product information to
retailer web sites, increasing sales and reducing return rates. The
WebCollage solution, used by over 1,000 manufacturers, provides
real-time publishing of product information. Founded in 2000,
WebCollage is a privately-held company headquartered in New York, NY
and backed by Sierra Ventures, Cedar Fund, Greylock Partners and Gilde
IT Fund. For more information, visit www.webcollage.com or call
1.212.563.2112.

The WebCollage, Inc. logo is available at
http://www.globenewswire.com/newsroom/prs/?pkgid=7938


CONTACT: pr@webcollage.com
         1.212.563.2112
         www.webcollage.com