Virtually Run a Winery on Facebook: Harvest the Grapes,
   Bottle, Sell and Export the Wines, and Gets Tips From Actual
                     Winemakers Along the Way

NEW YORK, July 21, 2011 (GLOBE NEWSWIRE) -- Wines of Chile USA
announced today the launch of their debut game on Facebook, Terroir
Hunting, where users will be able to virtually run their own winery.
The game will involve virtually harvesting the grapes, then bottling,
selling and exporting your wines and finally having them rated by wine
experts. Real Chilean winemakers will give users tips along the way as
their wine empires grow.

Terroir, which notes the special characteristics that geography,
geology and climate bestow upon grape varietals, is one of the most
important aspects of producing quality wines. In Chile, there are a
range of terroirs that are beneficial to many different varietals. It
is the winemakers' job to know which region is best suited for a
specific varietal and to continually seek out new and unexplored
terroirs, thus the term terroir hunting. As you navigate through
Terroir Hunting, you will also become an expert on terroir, the
winemaking process as well as selling and marketing your own wine.

"We think wine enthusiasts will have a lot of fun with this game," says
Lori Tieszen, Executive Director of Wines of Chile USA. "Becoming a
terroir hunter on Facebook gives people the opportunity to virtually
experience the importance of terroir in Chile and how it translates
into quality wines."

Winemakers and oenologists from Casa Silva, San Esteban, San Pedro,
Santa Rita, De Martino, Undurraga, Valdivieso, Veramonte and
Viña Altair will be offering expert advice and tips as the
players continue to expand their wineries.

To learn more about Wines of Chile and to start playing the Terroir
Hunting game, please visit http://www.facebook.com/WinesOfChile.

CONTACT: The Thomas Collective

Amber Gallaty (agallaty@thethomascollective.com)

Stevie Cappelen (scappelen@thethomascollective.com)

212-229-2294

About Wines of Chile

Wines of Chile is an organization committed to promoting the quality
and image of Chilean wine throughout the world. It has offices in
Santiago, London, and New York, as well as representatives in Canada,
Ireland, and Denmark. WOC also works closely with ProChile to develop
and offer promotional and educational programs in Asia, Latin America
and Europe. Wines of Chile's 93 member wineries belong to Vinos de
Chile and represent 93% of Chile's bottled wine exports.

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