GlobeNewswire
2010-11-03
Indonesia's Fastest Growing Mobile Operator Partners With
Motricity to Deliver the Mobile Internet to Over 38.5 Million
Subscribers
JAKARTA, Indonesia and BELLEVUE, Wash., Nov. 2, 2010 (GLOBE NEWSWIRE)
-- In partnership with Motricity, (Nasdaq:MOTR), a leading mobile data
services provider, XL Axiata, the fastest growing mobile operator in
Indonesia, announced the launch of XLGo!, providing its 38.5 million
subscribers one-click access to the mobile Internet, mobile social
networking, email, personalized content, and carrier information. XLGo!
is powered by Motricity's mCore Platform and provides a simple and
user-friendly means for consumers to access the Internet, stay
connected to social networks like Facebook, MySpace, Twitter, and
experience XL's social network, Funbook. XLGo! also provides one-click
access to personal email accounts such as, Gmail, Yahoo, and MSN. In
addition to mobile social networking, and e-mail content; XLGo! offers
subscribers real-time access to account information, pricing offers,
and user-specific promotions, enabling real-time fulfillment of XL's
services.
"The launch of XLGo! is part of our broader work with Motricity to
provide the best mobile Internet experience, making it more
personalized and accessible for our subscribers," said Nicanor
Santiago, chief marketing officer at XL Axiata. "Mobile social
networking is one of the most popular mobile data services we offer
and, for the first time, XLGo! provides subscribers with one-click
access to all their social networks, popular content, and email, in one
convenient location."
Powered by Motricity's hosted, managed service, mCore Platform, XLGo!
enables greater engagement on mobile content, social media and email
sites by providing the following features:
-- Content Aggregation: Subscribers now have access to all the most popular
content, email and social networking sites direct from their mobile
device through a single, easy-to-access destination.
-- Single Sign-On: Once a user personalizes their view of XLGo! they can
access all of their content, email and social networks with one login,
eliminating the need to remember different passwords and user IDs.
-- News Feeds: RSS functionality allows subscribers to browse through feeds
and add them to their home page, ensuring they get the news, sports and
content that is most relevant to them. XLGo! offers four categories of
RSS feeds; entertainment and lifestyle, news, sports and technology.
Subscribers can visit each category to view up to 10 feeds at a time.
-- Social Networking Capabilities: Through XLGo!, subscribers can publish
status updates across multiple networks (Facebook, Twitter, and
MySpace), check on the status of their network friends, read and comment
on posts, and share compelling content through a single, user-friendly
interface.
-- Operator Services: Through the strength and flexibility of the mCore
Platform, Motricity offers XL subscribers the ability to manage their
account directly from their mobile device. Users can check their
available prepaid balance, select special offers, and redeem a wide
range of prepaid offerings. This feature enables XL to leverage
subscriber behavior analytics and target offers that are compelling to
XL subscribers in real time.
"XL Axiata's launch of XLGo! is the company's first deployment of
solutions and services that leverage Motricity's mCore Platform. XL's
commitment to providing its subscribers a world class mobile Internet
experience is pivotal," said Ryan Wuerch, chief executive officer and
founder of Motricity. "As one of the most trusted operators in the
mobile data ecosystem, we believe XL will lead the way to deliver a
rich mobile Internet experience in one of the fastest growing regions
in the world and we are proud to partner with them."
About XL Axiata
XL Axiata is one of the major cellular providers in Indonesia. XL
Axiata is 66.7% owned by Axiata Group Berhad through Axiata Investments
(Indonesia) Sdn Bhd (formerly known as Indocel Holding Sdn Bhd) and
Emirates Telecommunications Corporation (Etisalat) through Etisalat
International Indonesia Ltd (13.3%), and public (20%), and is part of
Axiata Group with Aktel (Bangladesh), HELLO (Cambodia), Idea (India),
MTCE (Iran), Celcom (Malaysia), Multinet (Pakistan), M1 (Singapore),
Samart (Thailand) and Dialog (Sri Lanka), to advancing Asia.
About Motricity
Motricity (Nasdaq:MOTR) is a leading mobile data solutions provider
exclusively focused on the rapidly growing mobile Internet market. It
serves some of the world's largest mobile carriers, simplifying the
mobile Internet and creating a personalized mobile experience for
subscribers. Motricity helps companies leverage the power of mobility
to make direct, personalized connections with their customers. For more
information, visit www.motricity.com or follow the company on Twitter
@motricity.
The Motricity, Inc. logo is available at
http://www.globenewswire.com/newsroom/prs/?pkgid=7813
CONTACT: PT XL Axiata Tbk
Media Contacts:
Febriati Nadira
62.817 636 7788
febriatiN@xl.co.id
Motricity
Media Contacts:
Jennifer Morgan, Director, Public Relations
(425) 638-8375
jennifer.morgan@motricity.com