Yahoo! Becomes Official Internet Partner for the ICC
IT News Online Staff
2009-02-19
Yahoo! announced that it has become the official Internet partner for the International Cricket Council (ICC). The company has entered into a three-year partnership with the ICC that will give it access to exclusive images, videos, interviews and player chats around all major ICC events.
Yahoo! said that with its massive reach, coupled with exclusive content from ICC, it will make the game accessible to millions of cricket lovers.
For the next three years, iccevents.yahoo.com will be the online destination for all ICC tourneys including the ICC World, Twenty20, ICC Champions Trophy and ICC Cricket World Cup.
"Yahoo! is thrilled to partner with ICC. This partnership gives us access to never before experienced content in the online domain. It also demonstrates our commitment to Cricket and addresses the needs of Internet audiences with top quality coverage of major cricketing events. As a global brand, Yahoo! will attract more users worldwide and contribute towards the growth of Cricket," said Gopal Krishna, Vice President and Head of Audience, Emerging Markets, Yahoo!
ICC Chief Executive Haroon Lorgat, said, "In today's technology-driven world, this is a massive boost for the ICC and cricket. Not only do we get another vibrant and committed commercial partner on board but this deal also ensures cricket fans will benefit from Yahoo's already established popularity and enormous reach across the cyber world."
"The ICC corporate Web site and the various event sites that will spring from this partnership will set a new benchmark for innovation and user interaction to ensure that people who choose to follow their team online are rewarded with an entertaining and exciting experience," added Lorgat.
Yahoo! also launched a brand new global cricket Web site cricket.yahoo.com, a complete resource on the game with updates, images, match schedules and player profiles. The new Web site will serve as a one-stop destination on the history of cricket, updates on ongoing cricket tourneys, as well up-to-date statistics for cricketers.
ICC Ambassador and former India captain Rahul Dravid, said, "These days the Internet is such a huge part of how people enjoy cricket. Live scoring is a great way to keep in touch with matches that are going on and it's a great medium for sharing opinions and information about games and players."
"The ICC is always looking to improve international cricket in many ways and this partnership with Yahoo! is going to provide extra choice to cricket fans and everyone involved in the great game," added Dravid.
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