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Yahoo! India Partners with Lokmat to Deliver Digital Content in Marathi
IT News Online Staff
2011-09-30
Yahoo! India has partnered with Lokmat, a leading Marathi daily, to deliver digital content in Marathi to the Internet audience. The property (http://lokmat.yahoo.com/) will offer Lokmat’s original content combined with Yahoo!’s premium content experience to online Marathi users.
The company said that with Marathi being the fourth largest spoken language in India, the partnership is a crucial step towards satisfying the digital content appetite in the language of user’s choice.
New Internet users in smaller towns are embracing the medium for information, communication and education. The I-Cube 2009 report signals that the next wave of digital audience in India is expected to emerge from the non-English speaking population.
In line with its commitment to catalyze Internet consumption in India, Yahoo! said it is launching six language sites in India. Currently Yahoo! offers Hindi and Tamil content in collaboration with Dainik Jagran and Dinamalar, respectively.
Arun Tadanki, Managing Director of Yahoo! India, said, "At Yahoo!, we aim to make our content relevant for new Internet users coming online from different parts of India. With this association, we aim to expand our existing offering to help Marathi users stay connected to their world in their own language."
Rishi Darda, Jt. Managing Director of Lokmat, said, "Our partnership will help grow the regional language online audience in India. Yahoo!’s scale and Lokmat’s original content with in-depth coverage of Maharashtra will deliver uniquely tailored Marathi language content to the users."
According to ComScore August 2011, the Yahoo! India network reaches 82.9% online users across the country and is category leader across News, Movies, Cricket and Entertainment.
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