New Research on Major Retailers' Use of Social Media and
    Email Marketing Shows a Significant Disconnect Between when
      Brands Conduct Campaigns and when They Receive the Most
                            Engagement.

PORTLAND, Ore., June 25, 2012 (GLOBE NEWSWIRE) -- Yesmail Interactive,
an Infogroup company which powers intelligent customer interactions,
released the first round of data from its latest research report,
"Using Digital Market Intelligence to Drive Multi-Channel Success." The
study reveals valuable findings that marketers can use to improve
digital campaign performance.

Retailers analyzed in Yesmail's study include: Abercrombie & Fitch,
Aeropostale, American Apparel, American Eagle, Ann Taylor, Banana
Republic, Diesel, Eddie Bauer, Express, Forever 21, The Gap, Guess, H
&M, J Crew, Kenneth Cole, The Limited, Old Navy, Ralph Lauren, Tommy
Hilfiger and Urban Outfitters.

Using its proprietary Yesmail Market Intelligence tool, Yesmail tracked
and analyzed each retailer's Facebook, Twitter, YouTube and email
campaigns over a three-month period to assess how effective they are in
driving consumer engagement. The results indicated that many social
media and email campaigns do not match up with consumers' patterns for
when and how they engage with brands.

"While marketers have plenty of tools at their disposal to put these
multi-channel strategies in place, they have been slow to effectively
harness the power of customer data available to them," said Michael
Fisher, President of Yesmail. "When properly collected and analyzed,
this type of digital intelligence provides in-depth, actionable
insights that can definitively improve a brand's marketing strategy."

What's the Best Day of the Week to Run Your Campaign?

In a comparison of the days when brands deploy digital campaigns and
when consumers most interact with those campaigns via social channels,
Yesmail's findings revealed marketers are missing key opportunities to
engage their target audience.

A breakdown by social channels showed the following:


  --  Facebook campaigns achieve the highest level of engagement on Tuesdays,
      yet that day ranks fourth in terms of when actual campaigns are
      deployed.
  --  The majority of Twitter campaigns take place on Friday, which is the
      least engaging day for those campaigns.
  --  The most interaction on YouTube occurs on Monday, but it is the least
      utilized weekday for campaign deployment.




"We also found that there are opportunities for marketers to utilize
different types of content to engage consumers," said Fisher. "The data
revealed an upward trend in consumers' interaction with video on
Facebook, yet this format was only used in 6.5 percent of deployed
campaigns. This is just another example of how crucial it is for brands
to not only measure the success of their campaigns, but to dig deeper
into the insights to find ways to improve future campaigns based on
trends in the way consumers engage with the brand."

What is the Best Time of Day to Run Your Campaign?

Yesmail's report also showed a discrepancy between the timeslot when
campaigns achieved the most engagement and when retail brands deploy
their campaigns:


  --  Facebook campaigns reached the highest level of interaction between 10
      p.m. and 12 a.m. EST, yet this timeslot was the least utilized by
      marketers. Instead, the most popular time to deploy campaigns was
      11a.m.-1p.m. EST.
  --  More than 84 percent of Twitter campaigns occurred within regular work
      hours of 9 a.m.-7 p.m. EST, even though 5 a.m.-8 a.m. EST is the
      timeframe with the highest level of customer engagement.
  --  Marketers tend to focus their YouTube campaigns during half of the day,
      missing possible engagement opportunities.
  --  A mere 3 percent of emails are sent after 6 p.m. EST, yet it is a fairly
      consistently utilized timeslot for social campaigns.




How Does Email Impact Your Social Media Campaigns?

Yesmail's research showed that if email campaigns were sent out before
social campaigns, those emails drive social engagement via share
buttons and calls to action that promote interaction with the brand.

When retailers' email campaign data was overlaid with social engagement
data, Yesmail found a significant increase in engagement on social
channels.


  --  On Facebook, engagement grew by roughly 50 percent when one email
      campaign was deployed on the same day and by 100 percent when two email
      campaigns were deployed.
  --  Twitter campaign engagement levels reached a 35 percent increase with
      one email campaign and a 50 percent increase with two.




"In today's digital age, marketers must communicate through multiple
channels to ensure they provide an opportunity for their audience to
interact with the brand," added Fisher. "The correlation we found
between email and social media is just another example of how marketers
can boost the effectiveness of campaigns when they strategically weave
each communication channel together."

To view the full report "Using Digital Market Intelligence to Drive
Multichannel Success," please visit www.yesmail.com/MIRetailReport.

ABOUT YESMAIL INTERACTIVE

We power intelligent customer interactions. We give you the insights to
recognize and understand your customer to deliver contextually relevant
digital communications- while respecting their preferences and privacy.
We help marketers evolve their customer relationships through
intelligent interactions via technology, insights and services in a
near real time multi-channel environment. We help you compete in the
age of the customer. For more information, visit www.yesmail.com.

The Yesmail Interactive logo is available at
http://www.globenewswire.com/newsroom/prs/?pkgid=13421

ABOUT YESMAIL MARKET INTELLIGENCE

Yesmail Market Intelligence provides real-time, in-depth competitive
data across multiple digital channels and industries. The tool feeds
real-time data from four digital channel feeds directly into one
user-friendly dashboard, providing a sneak peek into competitor
activity and enabling marketers to evaluate industry market trends and
best practices. By helping marketers refine, adjust or completely
redefine their multichannel strategy, Yesmail Market Intelligence is
one of the most sophisticated tools for improving marketing efficiency
and ROI.

ABOUT INFOGROUP

Infogroup helps companies increase sales and customer loyalty through
its high-value data and innovative multi-channel digital and offline
marketing solutions. Infogroup enables its clients -- from local
businesses to Fortune 100 companies -- to target, connect with and
engage their most valuable audiences. With cutting edge technology and
analytics bolstered by our proprietary, real-time Data Axle(TM) of
contextually relevant information on more than 230 million individuals
and 24 million businesses, Infogroup delivers the complete spectrum of
value added data, direct and digital marketing solutions. For more
information, please visit www.infogroup.com.


CONTACT:  Yesmail Contact:				
          Mercy Ruiz
          Corporate Communications		
          Phone: (402) 836.5290				
          E-mail: corporate.communications@infogroup.com