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ZiiLABS Unveils 100-Core ZMS-40 Processor: Double the Performance, Half the Power Consumption

     Quad-Core ARM Cortex-A9 and 96 StemCell Media Processing
    Cores Enhance Android 4.0 (Ice Cream Sandwich) Performance
                         and Battery Life

SINGAPORE, Jan. 4, 2012 (GLOBE NEWSWIRE) -- ZiiLABS, a pioneering media
processor and platforms company (a wholly-owned subsidiary of Creative
Technology Ltd), today unveiled its ground-breaking 100-core ZMS-40
StemCell Media processor optimized for Android. The ZMS-40 combines 96
of ZiiLABS' StemCell media processing cores with four 1.5GHz ARM
Cortex-A9 CPUs to deliver stunning multi-tasking application and media
processing performance.

By doubling the number of StemCell Media processors compared to the
previous ZMS-20, the ZMS-40 delivers twice the peak media performance,
while running the larger array at lower clock speeds to achieve the
same performance leads to greater energy efficiency and a reduction in
power consumption of up to 50 percent. With 2X the performance and 2X
the power efficiency, the ZMS-40 delivers ground-breaking media
capabilities to handheld devices such as tablets, including;
ultra-high-resolution H.264 HP decoding of up to 3840x1080 for true
1080p 3D stereo, a rich and interactive desktop browsing experience,
2560x1600 (WQXGA) display resolution support, higher-quality video
encoding and immersive OpenGL ES graphics and future support for High
Efficiency Video Coding (HEVC).

The up-and-coming HEVC standard (also known as H.265), besides other
qualitative benefits, can also increase data compression ratio by up to
2X as compared to H.264. These technology wizardries are achieved by
requiring many more times the computational complexity. HEVC claims to
target the next generation Hi-Def TV market which can support scalable
resolutions from 320x240 to 1080p with improved picture quality in
terms of noise level, color and dynamic range, and all the way up to an
incredible resolution of 7680x4320. Being fully programmable and with
their massive parallelism, the 96 cores of StemCell Media processors
can easily handle the onerous computational requirements of this new
codec and support higher resolutions that are beyond today's display

The latest ZiiLABS MandelMark data highlights how the increase in size
of the StemCell array results in a 2X increase in performance without
increasing power consumption. MandelMark is ZiiLABS' OpenGL ES 2.0
shader implementation of the Mandelbrot algorithm and is designed to
test the computing performance of modern GPUs. Additional information
on MandelMark can be found at:

The ZMS-40 supports ZiiLABS' enhanced Android 4.0 implementation that
complements the standard Android offering with a rich suite of software
to exploit the massive computing power of the ZMS processor and
includes support for:

  --  ZiiPhoto for intelligent photo browsing, 3D slide show and special photo
  --  ZiiCamera for real-time preview and capturing of photos with 3D effects;
      live ultra high resolution 40megapixel Panoramic photo capture in one
      sweep; and high dynamic range images,
  --  ZiiVideo for advanced video playback including 1080p WebM (VP8) support
      and trick modes (such as reverse play, frame-by-frame advance and
      reverse, multi-speed play and more), and skip to any part of a movie by
      browsing a timeline with thumbnails,
  --  Creative Sound Blaster X-Fi's Crystalizer and CMSS-3D audio effects.

ZiiLABS' enhanced Android supports not just cloning of the device
display onto a TV but also APIs to enable dual independent display,
where the TV is showing a different screen from the device. For
example, a user could be browsing the web for information while
watching an HD video on the TV all at the same time. This usage model
has a tremendous range of applications, and is only made possible due
to the power of the ZMS-40.

"The ZMS-40 continues our strategy to deliver ground breaking
processors, hardware platforms and software solutions that enable our
partners to differentiate and win market share in the Android tablet
space," said Hock Leow, President of ZiiLABS. "Our customers demand
innovation and ready-for-market solutions and with ZMS-40, JAGUAR and
the latest Android software we continue to deliver phenomenal
performance, features and value."

"We are already working through the draft specifications of High
Efficiency Video Coding (HEVC) and expect the flexibility and
performance of the ZMS-40 to meet the challenging computation
complexity of this emerging CODEC in order to deliver higher-quality
and lower bandwidth." said Tim Lewis, Director of Marketing at ZiiLABS.

"The tablet market forChinais going to explode, especially withChina's
recent emphasis on digital textbooks, digital school bags and digital
classrooms for all of its students. We have gained tremendous momentum
by working with various partners in this vertical segment of the market
alone during the past year," said Sim Wong Hoo, Chairman and CEO of
Creative Technology Ltd. "The ZMS-40 further allows us to design and
develop a breath-taking 4thgeneration Android tablet aimed squarely at
the Chinese market. Leveraging on the vast Chinese computing
technologies and educational content expertise we have mustered over
the decades, we have developed a beautiful, ultra-slim, ultralight
Chinese tablet with Chinese characteristics and unprecedented
performance based on the ZMS-40 and Android 4.0 with our very own
Chinese platform."

"We are now forging ahead to form a Chinese Tablet Alliance with
several major Chinese partners both in the horizontal and vertical
market segments to further develop, build and market this timely
tablet, " added Sim. "Details of this Chinese tablet and the alliance
will be unveiled soon."

Android 4.0 (ICS) tablets and associated design-kits based on the
ZMS-40 will be showcased at the ZiiLABS suite (Venetian) in Las Vegas
between 10 -- 13 Jan at the CES 2012 tradeshow.

ZMS-40 Differentiating Features

  --  Quad 1.5 GHz ARM Cortex-A9 MP Cores
  --  96x fully-programmable StemCell Media Processing cores
  --  58 GFlops StemCell compute power
  --  Wide range of accelerated video codecs including HEVC, H.264, VC1 and
      WebM (VP8)
  --  True 1920x1080p 3D stereo playback (3840x1080)
  --  Double the CPU performance for enhanced multi-tasking
  --  Double the Graphics and Media performance i
  --  Half the power consumption for longer battery life ii
  --  Support for ZiiLABS enhanced Android 4.0 implementation
  --  2560x1600 (WQXGA) resolution support for next-generation LCDs and

ZMS-40 Key Features

  --  High-Definition, low-latency video conferencing
  --  Optimised OpenGL ES 2.0 for robust 3D graphics acceleration
  --  Accelerated OpenCL 1.1 (desktop profile) integrated into Android NDK
  --  HighDynamicRange(HDR) Image Processing
  --  High-quality Text-to-Speech and Voice Recognition
  --  Integrated HDMI 1.4 with 3D stereo support
  --  2GB addressable memory
  --  DDR2/3 at 533 MHz for low-cost
  --  LPDDR2 for maximum memory bandwidth and low-power
  --  64-bit wide memory bus
  --  Quad independent video controllers supporting 24-bit displays and
  --  3V3 and 1V8 I/O's reduce peripheral power consumption
  --  Dual USB 2.0 HS OTG (Host/Peripheral) controllers with PHY for low
      system cost
  --  Three independent SDIO/MMC controllers
  --  Extended battery life with robust Dynamic Power Management and
      Instantaneous On
  --  Enhanced Security: 256-bit AES (Advanced Encryption Standard) and

Availability and Specifications

The ZiiLABS ZMS-40 is sampling to select customers on the companies
JAGUAR tablets running Android 4.0 (Ice Cream Sandwich).

i Compared to performance on ZMS-20

ii Compared to power consumption of same task performed on ZMS-20

About ZiiLABS

ZiiLABS is a leader in media-rich application processors, hardware
platforms and advanced middleware. Its products enable OEMs, ODMs,
System Integrators and Software Developers to deliver industry-leading
devices across a broad range of consumer electronics and embedded
markets. Originally founded in 1994 as 3DLABS, the company re-branded
and joined with the Personal Digital Entertainment group of Creative
Technology to form ZiiLABS in January 2009. ZiiLABS has invested US$1
billion and 10,000 man-years in media processing solutions and has
offices in the UK, China, USAand Singapore. Learn more about ZiiLABS

About Creative

Creative is a worldwide leader in digital entertainment products.
Famous for its Sound Blaster(R)sound cards and for launching the
multimedia revolution, Creative is now driving digital entertainment on
the PC platform with products like its highly acclaimed ZEN(R)MP3 and
portable media players. Creative's innovative hardware, proprietary
technology, applications and services leverage the Internet, enabling
consumers to experience high-quality digital entertainment - anytime,

This information was brought to you by Cision

The following pictures are available for download:

  [Image]  ZiiLABS ZMS-40 Processor 

CONTACT:  USA and Canada                               
          Phil O'Shaughnessy                           
          Tel +1 408 546 6773                           

          Asia Pacific                     
          Wynne Leong                   
          Tel +65 6895 4120

          Tim Lewis
          Tel +44 1784 476 651