Relationship Broadens Marketing Reach for Property Managers
and Landlords Who Syndicate Their Rental Listings to Zillow
SEATTLE, July 3, 2012 (GLOBE NEWSWIRE) -- Zillow, Inc. (Nasdaq:Z), the
leading real estate information marketplace, today announced an
expansion of its successful relationship with Yahoo!(R) Homes to
include rentals. Until now, Zillow(R) has powered Yahoo! Homes'
for-sale listings. Now Zillow's rental listings -- including many
listings not found on other sites, such as single-family home rentals
-- will appear on Yahoo! Homes. Zillow is now the exclusive provider of
both for-sale and for-rent listings to Yahoo! Homes.
More than 25 million visitorsi to Yahoo! Homes can now search Zillow's
nearly 400,000 listings, including single-family homes as well as
apartment listings. Additionally, Yahoo! Homes visitors will be able to
access Zillow's unique content like the Rent Zestimate(R) alongside
listings in the coming months.
For landlords and property managers who syndicate their listings to
Zillow, this relationship provides increased marketing opportunities on
the largest real estate network on the Webii and most popular platform
of mobile real estate applications. Not only will their rental listings
reach Zillow's 33.7 million monthly unique usersiii on mobile and Web,
6 million of whom are rentersiv, but the Yahoo! Homes audience as well.
"Zillow is now able to give landlords, property managers and rental
brokers significantly more exposure for their listings by extending
their reach to one of the largest audiences of renters online," said
Spencer Rascoff, Zillow CEO. "This is yet another example of how we are
continually offering new ways to help real estate professionals grow
"Zillow is an important provider for Yahoo! Homes, and we are excited
to expand our footprint to include rental offerings," said Brandon
Huff, Vice President Yahoo! Commerce. "Providing our consumers with
unique content and diverse real estate and rental listings is a top
priority for Yahoo! Homes."
The Yahoo! and Zillow relationship began in 2006 when Yahoo! Real
Estate (now Yahoo! Homes) incorporated Zillow's Zestimate(R) home
valuations into its user experience. In 2011, the two companies
launched the Yahoo!-Zillow Real Estate Network, whereby Zillow's sales
force began selling local advertising across both sites, and Zillow
became Yahoo!'s exclusive provider of for-sale listings.
This announcement comes on the heels of Zillow's acquisition of
RentJuice(R), which provides rental relationship management software
for landlords, property managers and rental brokers. Rentals is
Zillow's newest home-related marketplace and represents a sizable and
growing market in the United States with more than 93 million renters
in 43.4 million rental units, according to the latest Census.
About Zillow, Inc.
Zillow (Nasdaq:Z) is the leading real estate information marketplace,
providing vital information about homes, real estate listings and
mortgages through its mobile applications and websites, enabling
homeowners, buyers, sellers and renters to connect with real estate,
mortgage and rental professionals best suited to meet their needs.
Nearly 34 million monthly unique users visited Zillow's websites and
mobile applications in May 2012. Zillow, Inc. operates Zillow.com(R),
Zillow Mortgage Marketplace, Zillow Mobile, Postlets(R), Diverse
Solutions(TM) and RentJuice(R). The company is headquartered in
The Zillow logo is available at
Yahoo! (Nasdaq:YHOO) is the premier digital media company, creating
deeply personal digital experiences that keep more than half a billion
people connected to what matters most to them, across devices and
around the globe. And Yahoo!'s unique combination of Science + Art +
Scale connects advertisers to the consumers who build their businesses.
Yahoo! is headquartered in Sunnyvale, California. For more information,
visit the pressroom (pressroom.yahoo.com).
Yahoo! is home to the No. 1 sites for finance, sports, news,
entertainment news, and more. Yahoo! and Yahoo! Finance are the
trademarks and/or registered trademark of Yahoo! Inc. All other names
are trademarks and/or registered trademarks of their respective owner.
Zillow.com, Zillow, Zestimate, Postlets and RentJuice are registered
trademarks of Zillow, Inc. Diverse Solutions is a trademark of Zillow,
Yahoo! is a registered trademark of Yahoo! Inc.
i comScore, May 2012
ii The Zillow-Yahoo! Real Estate Network is the largest real estate
entity on the Web, according to comScore Media Metrix Real Estate
Category Ranking by Unique Users, U.S. Data, April 2012
iii Internal Tracking via Google Analytics
iv Zillow site survey, May 2012
CONTACT: Media Contact:
Jill Simmons, Zillow
206-757-2794 or firstname.lastname@example.org
Carolyn Clark, Yahoo!
917-324-7206 or email@example.com