GlobeNewswire
2012-06-19
Zynga Brings Players a Fun, New Way to Play With Friends in a
Fast-Paced, Visually Stunning Match 3 Arcade Game
SAN FRANCISCO, June 19, 2012 (GLOBE NEWSWIRE) -- Zynga (Nasdaq:ZNGA),
the world's leading provider of social game services, today announced
the global launch of Ruby Blast, a fast, fun, social and
visually-engaging game, where players match gems, dig through bedrock
with help from friends, and activate power-ups to reach high scores in
a weekly leaderboard. Created by the talented teams from Zynga's China
and Seattle studios, Ruby Blast follows intrepid archeologist, Ruby, in
a high-speed race into the depths of an ancient mine where players
smash through dirt to uncover hidden treasure and face off with
friends.
"With Ruby Blast, we strived to take the familiar experience of a match
3 puzzle game and bring it to a whole new level of social and fun,"
said Jim Veevaert, General Manager, Zynga Seattle. "We've reimagined
the category with a game that introduces brand new gameplay and unique
social features -- all wrapped around a fresh storyline and
state-of-the-art visuals. Hidden beneath a veil of simplicity, Ruby
Blast offers layers of complexity that bridges the best of classic
arcade games with innovative twists from today that will leave players'
hearts racing through each round."
As players follow Ruby to the depths of the mine, they will encounter a
variety of gems, power-ups, obstacles and explosives. In each round,
players have 40 seconds to dig into a cavernous mine by matching three
or more gems at a time. By digging down, players progress in the game
toward checkpoints, adding more time to the clock and uncovering
treasures and a few surprises. In Ruby Blast, players unearth features
such as:
-- More Social:
-- Weekly Tournaments: Dig deep to compete with friends for high scores and
prizes; send friends energy and gifts to help them along the way.
-- Friend Gems: Facebook friends appear on a player's game board to dig up
special gems and drill through layers of rock.
-- Multi-Player: Coming later this year, players on Zynga.com will be able
to challenge friends in a head-to-head race.
-- Stunning Effects: Enjoy explosive graphics, action-packed sound effects
and gorgeous particle effects. Ruby Blast also marks Zynga's first game
optimized for Adobe(R) Flash(R) 11 Player utilizing Stage 3D technology.
-- Power-ups: Level up to activate over-the-top power-ups that explode gems
and clear the board. Various power-ups at launch include:
-- Nova Flare: Instantly destroys a row and column of gems and dirt
-- Star fall: Blazing meteors destroy three columns of gems and dirt
-- Cherry Bomb: Blast downward in a triple explosion
-- Shuffle Magic: Rearranges board into big blocks of color for easy
matching
-- Gems are Truly Outrageous: Match gems and dig thru dirt as you uncover a
multitude of treasures to help your archeological adventure.
-- Rubies: Help players level up and progress through the game
-- Super Rubies: Discover rare, giant rubies that lurk in each mine; each
are worth multiple normal rubies
-- Emeralds and Sapphires: Collect rare gems from mines to fuel exclusive
power-ups
-- Bomb Gems Help players blast away rocks and other obstacles.
Ruby Blast is the first game from both Zynga China and Zynga Seattle.
It also marks the first international cross-collaboration for a game at
launch.
Ruby Blast is available in 15 languages, including English, French,
German, Italian, Spanish, Portuguese, Turkish, Korean, Traditional
Chinese, Norwegian, Thai, Swedish, Danish, Japanese and Dutch.
Ruby Blast is free to play and available today on both Zynga.com, and
on Facebook at: http://apps.facebook.com/rubyblast
Game logo and images can be found here:
https://zynga.box.com/s/7193a02c0103aef1cde0
To view the Ruby Blast trailer, visit:
http://www.youtube.com/watch?v=l2J873YdzF0&feature=youtu.be
About Zynga Inc.
Zynga Inc. (Nasdaq:ZNGA) is the world's leading provider of social game
services with more than 290 million monthly active users playing its
games, which include CityVille, Zynga Poker, Draw Something, Hidden
Chronicles, FarmVille, CastleVille, Words With Friends, Empires &
Allies, Scramble With Friends, Cafe World, The Pioneer Trail, Indiana
Jones(TM) Adventure World and Mafia Wars. Zynga's games are available
on a number of global platforms, including Facebook, Zynga.com,
Google+, Tencent, Apple iOS and Google Android. Through Zynga.org,
Zynga players have raised more than $10 million for world social
causes.
The Zynga Inc. logo is available at
http://www.globenewswire.com/newsroom/prs/?pkgid=11743
Forward-Looking Statements
This press release contains forward-looking statements relating to,
among other things, our launch of Ruby Blast, upcoming features for the
game, and the success of our games generally. Our actual results could
differ materially from those predicted or implied. Factors that could
cause or contribute to such differences include, but are not limited
to, changing interests of players, competition, our ability to launch
new games in a timely manner and monetize these games, intellectual
property disputes or other litigation, and changes in our corporate
strategy or the Facebook platform.
More information about factors that could affect our operating results
is included under the captions "Risk Factors" and "Management's
Discussion and Analysis of Financial Condition and Results of
Operations" in our Quarterly Report on Form 10-Q for the three months
ended March 31, 2012 and Annual Report on Form 10-K for the year ended
December 31, 2011, copies of which may be obtained by visiting our
Investor Relations web site at http://investor.zynga.com or the SEC's
web site at www.sec.gov. Undue reliance should not be placed on the
forward-looking statements in this release, which are based on
information available to us on the date hereof. We assume no obligation
to update such statements.
CONTACT: Bryan Pope, Press@zynga.com