GlobeNewswire
2012-06-12
Zynga Localizes Draw Something in 12 languages and Partners
With Enrique Iglesias and Jennifer Lopez as They Kick-Start
Their Joint North American Tour
SAN FRANCISCO, June 12, 2012 (GLOBE NEWSWIRE) -- Zynga, (Nasdaq:ZNGA),
the world's leading provider of social game services, today launches
Draw Something in 12 new languages, providing even more people the
chance to draw and connect with friends worldwide. Languages available
starting today include: French, Italian, German, Spanish, Brazilian
Portuguese, Norwegian, Swedish, Dutch, Danish, Simplified and
Traditional Chinese, Korean and Japanese. Most of the localized
versions offer translated user interfaces and dictionaries to enable
players to have an enhanced playing experience in their native
language. Additionally, the word choices for the Simplified Chinese
version have been localized to include English words that are more
meaningful to the Chinese speaking audience.
As part of a first-time partnership with Zynga, Enrique Iglesias and
Jennifer Lopez are helping to celebrate the launch of new languages by
choosing words that will be featured for seven days -- one new word
each day. Players can select the "JLo Enrique" option in a new Special
Words free feature that presents a menu of fun word categories to
select. Both artists will engage players of Draw Something on Twitter
during the week-long promotion as they countdown to the July 14th
kick-off of their North American tour.
"Draw Something has only been available to players in English since its
launch and became a cultural phenomenon across the globe. We are
excited to be able to give back to our players around the world by
offering an experience that is more locally relevant to them." said
David Ko, chief mobile officer for Zynga. "With native pop culture
references and our partnership with global superstars such as Enrique
Iglesias and Jennifer Lopez, the game will be even more fun for more
players. How do you draw 'caliente'? We'll soon find out."
After launching in February, Draw Something quickly and organically
grew to become an international hit. The game remains among the top
mobile games on both the App Store and Google Play.
Draw Something is built for collaboration between friends -- one player
draws a picture of a chosen word and the other must guess the word
correctly before taking their turn at drawing. Players earn coins by
guessing pictures correctly and can earn new shades of color and draw
even brighter, more eye-popping pictures.
New Localized Draw Something features include:
-- Available in 12 new languages: French, Italian, German, Spanish,
Brazilian Portuguese, Norwegian, Swedish, Dutch, Danish, Simplified and
Traditional Chinese, Korean, and Japanese.
-- Local cultural references:
-- Mario Casas, Spanish actor
-- Philipp Lahm, German soccer player
-- Junsu, Korean "boy band" member
-- Bocelli, Italian opera star
In China, players can now play the localized version of Draw Something
using Sina Weibo to connect with friends through a first-ever
partnership with Sina, one of China's largest social networks. Players
will also experience new English word choices that are more relevant to
the Chinese speaking audience marking Zynga's first mobile game
localized in both language and culture.
Draw Something, which became a part of the Zynga family in March 2012,
has captured the imagination of millions of people around the world.
Zynga focuses on making its mobile games free, social, multi-platform
and high-quality. Zynga Mobile continues to bring a variety of genres
and games to reflect its players' lifestyles and provides them with the
social experiences they want, at any time and on any device, regardless
of platform.
Draw Something is available for free on the the App Store for iPhone
and iPod touch and for Google Play for Android devices. Draw Something
game images can be downloaded here:
https://zynga.box.com/s/2161eb70bdd3c82b9b62
Localized versions of Draw Something are available on the App Store and
for Google Play. The Simplified Chinese version is available on the App
Store only. For additional information, contact press@zynga.com.
About Zynga Inc
Zynga Inc. (Nasdaq:ZNGA) is the world's leading provider of social game
services with more than 290 million monthly active users playing its
games, which include CityVille, Zynga Poker, Draw Something, Hidden
Chronicles, FarmVille, CastleVille, Words With Friends, Empires &
Allies, Scramble With Friends, Cafe World, The Pioneer Trail, Indiana
Jones(TM) Adventure World and Mafia Wars. Zynga's games are available
on a number of global platforms, including Facebook, Zynga.com,
Google+, Tencent, Apple iOS and Google Android. Through Zynga.org,
Zynga players have raised more than $10 million for world social
causes.
The Zynga Inc. logo is available at
http://www.globenewswire.com/newsroom/prs/?pkgid=11743
Forward-Looking Statements
This press release contains forward-looking statements relating to,
among other things, our expansion of Draw Something and launch of
additional mobile games and the success of our games generally. Our
actual results could differ materially from those predicted or implied.
Factors that could cause or contribute to such differences include, but
are not limited to, changing interests of players, competition, our
ability to launch new games in a timely manner and monetize these
games, intellectual property disputes or other litigation, and changes
in our corporate strategy or the Facebook platform.
More information about factors that could affect our operating results
is included under the captions "Risk Factors" and "Management's
Discussion and Analysis of Financial Condition and Results of
Operations" in our Quarterly Report on Form 10-Q for the three months
ended March 31, 2012 and Annual Report on Form 10-K for the year ended
December 31, 2011, copies of which may be obtained by visiting our
Investor Relations web site at http://investor.zynga.com or the SEC's
web site at www.sec.gov. Undue reliance should not be placed on the
forward-looking statements in this release, which are based on
information available to us on the date hereof. We assume no obligation
to update such statements.
The Enrique Iglesias, Jennifer Lopez and Wisin y Yandel tour are making
stops in the following cities:
July 14 Montreal, QC Bell Centre
July 15 Montreal, QC Bell Centre
July 17 Toronto, ON Air Canada Centre
July 18 Toronto, ON Air Canada Centre
July 20 Newark, NJ Prudential Center
July 21 Newark, NJ Prudential Center
July 25 Boston, MA TD Garden
July 26 Uncasville, CT Mohegan Sun Arena
July 28 Washington DC Verizon Center
July 29 Atlantic City, NJ Boardwalk Hall
August 1 Minneapolis, MN Target Center
August 3 Chicago, IL United Center
HP Pavilion at San
August 8 San Jose, CA Jose
August 11 Anaheim, CA Honda Center
August 12 Anaheim, CA Honda Center
August 16 Los Angeles, CA Staples Center
August 17 Los Angeles, CA Staples Center
August 18 Las Vegas, NV Mandalay Bay Resort
August 23 San Antonio, TX AT&T Center
American Airlines
August 25 Dallas, TX Center
August 26 Houston, TX Toyota Center
August 29 Atlanta, GA Philips Arena
American Airlines
August 31 Miami, FL Arena
Visit www.enriqueiglesias.com and www.jenniferlopez.com for tickets and
more info.
CONTACT: Michelle Kramer
mkramer@zynga.com