BEIJING, Sept. 10, 2010 (GLOBE NEWSWIRE) -- eFuture Information
Technology Inc. (Nasdaq:EFUT) (the "Company", or "eFuture"), a leading
provider of software and services in China's rapidly growing retail and
consumer goods industries, today announced the resignation of Mr.
Deliang Tong from the position of Chief Operating Officer ("COO") of
eFuture, and from the position of President of eFuture's wholly owned
subsidiary, eFuture (Beijing) Royalstone Information Technology Inc.
("Royalstone"), effective September 1, 2010, for personal reasons. Mr.
Tong will continue to serve as a director of eFuture.

To streamline eFuture's management team, its President, Mr. Dehong
Yang, has combined the duties of COO with his existing role, and has
also been appointed President of Royalstone, effective September 1,
2010.

Mr. Adam Yan, Chairman, Chief Executive Officer and Acting Chief
Financial Officer of eFuture, said, "I would like to thank Mr. Tong for
the part he has played in executing eFuture's strategy of strengthening
its software core business, optimizing its revenue mix by increasing
recurring service fee revenues, strengthening penetration into tier-2
and tier-3 cities, and using innovation to further broaden its service
offering. Together with the rest of the management team, he has helped
position eFuture to capitalize on the market upturn, as evidenced by
our return to growth this year. We are pleased that Mr. Tong will
continue to guide our company as a member of our board of directors."

About eFuture Information Technology Inc.

eFuture Information Technology Inc. (Nasdaq:EFUT) is a leading provider
of software and services in China's rapidly growing retail and consumer
goods industries. eFuture provides integrated software and services to
manufacturers, distributors, wholesalers, logistics companies and
retailers in China's front-end supply chain (from factory to consumer)
market, especially in the retail and fast moving consumer goods
industries. eFuture is one of IBM's premier business partners in Asia
Pacific and is a strategic partner with Oracle, Microsoft and JDA. For
more information about eFuture, please visit http://www.e-future.com.cn
.

Safe Harbor

This announcement contains forward-looking statements. These statements
are made under the "safe harbor" provisions of the U.S. Private
Securities Litigation Reform Act of 1995. These forward-looking
statements can be identified by terminology such as "will," "expects,"
"anticipates," "future," "intends," "plans," "believes," "estimates"
and similar statements. Among other things, quotations from management
in this announcement, as well as strategic and operational plans,
contain forward-looking statements. eFuture may also make written or
oral forward-looking statements in periodic reports to the Securities
and Exchange Commission (the "SEC"), in its annual report to
shareholders, in press releases and other written materials and in oral
statements made by its officers, directors or employees to second
parties. Statements that are not historical facts, including statements
about the company's beliefs and expectations, are forward-looking
statements. Forward-looking statements involve inherent risks and
uncertainties. A number of factors could cause actual results to differ
materially from those contained in any forward-looking statement,
including but not limited to the following: eFuture's anticipated
growth strategies; eFuture's future business development, results of
operations and financial condition; expected changes in eFuture's
revenues and certain cost or expense items; eFuture's ability to
attract customers and leverage its brand; trends and competition in the
software industry; eFuture's ability to control expenses and maintain
profit margins; eFuture's ability to hire, train and retain qualified
managerial and other employees; eFuture's ability to develop new
software and pilot new business models at desirable locations in a
timely and cost-effective manner; the performance of third parties
under contracts with eFuture; the expected growth of the Chinese
economy software market in retail and consumer goods industries; and
Chinese governmental policies relating to private managers and
operators of software and applicable tax rates.

Further information regarding these and other risks is included in
eFuture's annual report on Form 20-F and other documents filed with the
SEC. All information provided in this press release and in the
attachments is as of September 10, 2010, and eFuture undertakes no duty
to update such information or any other forward-looking information,
except as required under applicable law.


CONTACT:  eFuture Information Technology Inc.
          Investor Contact:
          Troe Wen, Company Secretary
          +86 10 5165 0998 ext. 8804
          ir@e-future.com.cn
          
          Taylor Rafferty
          Investor Relations (HK):
          Ruby Yim
            +852 3196 3712
            eFuture@Taylor-Rafferty.com
          Investor Relations (U.S.):
          Mahmoud Siddig
            +1 212 889 4350
            eFuture@Taylor-Rafferty.com
          Media Contact:
          Jason Marshall
            +1 212 889 4350
            eFuture@Taylor-Rafferty.com