LOS ANGELES, Jan. 26, 2012 (GLOBE NEWSWIRE) -- iVision Mobile, a
leading mobile marketing and sms white label provider, announced today
the addition of Inbound MMS (multimedia messaging service) capabilities
within its platform. The new feature enables audiences to send rich
media -- pictures, video, text pages, and audio files -- to a short
code associated with a call-to-action, or clients' real-time campaigns,
which can generate a significant return on investment and build a
valuable opt-in database.

"We are very excited about delivering this new technology to our
customers because it's an additional vehicle to measure impressions
from offline, print, outdoor / mass transit marketing and advertising
initiatives," says iVision Mobile CEO Omer Samiri. "There are many
unique ways in which Inbound MMS may be implemented to achieve business
objectives, making it a valuable new component of our platform."

Customers may leverage this new capability of collecting user-generated
content via Inbound MMS in a variety of ways, such as pics-to-screen,
which can auto-route multimedia messages to appear on a digital
billboard at an event. Audiences may also enter contests with
user-generated multimedia content, such as a picture of a print ad.

When audiences send MMS messages (in lieu of SMS) to a short code from
their respective mobile devices, they come into the iVision Mobile mms
gateway and can then be forwarded to an email address, an HTTP/FTP
server, and/or a media library. The media library can be made public,
in various formats as designed by clients' creative teams, thereby
creating an instant MMS web-gallery. Examples of this include
publishers such as the popular TMZ.com, an aggregator of celebrity
photos, to facilitate easy and real-time, instant collection of photos
and video; Police or news media may also receive instant and anonymous
news tips by photo or video.

About iVision Mobile

iVision Mobile provides mobile marketing and communications software
that supports a complete range of innovative marketing initiatives, and
empowers brands and agencies to genuinely engage consumers across a
diverse range of industries -- from small businesses such as doctors,
dentists and restaurants, to Fortune 500 companies. Specific clients
include NBA teams such as the Houston Rockets, Indiana Pacers, and the
Miami Heat, outdoor shopping and entertainment developments such as The
Grove in Los Angeles, and national and global brands such as Philips,
Comcast, Absolut Vodka and Coca-Cola. For more information, please
visit www.iVisionMobile.com.

Contact:

Henna Merchanthmerchant@clickedpr.com / 310.526.2150