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itsmy to Develop Sticky, Casual Multiplayer Mobile Social Games
IT News Online Staff
2010-07-30
itsmy, a mobile social game developer and gaming network, announced that from now on it is using its proprietary mobile platform and social community skills to develop sticky, casual multiplayer games for the mobile customers of all social networks with focus on touchscreen devices.
"There is a huge interest from users and social networks for games that can be played across all social networks with all mobile devices and phones via the integrated mobile Internet browser," said Jukka Saarelainen, CTO itsmy.com. "In contrary to the online social area with games for all age- and interest groups, the market for mobile Web games is still in its very early days."
More than 50 free to play mobile social games have been developed over the past 12 months by itsmy and successfully launched in markets like the U.S., UK, Spain, Italy and Germany within the own social network http://m.itsmy.com, which will be re-launched as pure and open mobile Web gaming network in August 2010.
Antonio Vince Staybl, CEO, itsmy, said, "We’ve seen that more than 97% of all users on itsmy play games just for fun with their friends. And a good portion of them spends money for virtual goods and shortcuts. Given these facts, we decided that games will be the future for us."
"The enthusiasm of our users shows that it is a must to give people from all worldwide social networks the chance to play our sticky, easy-to-play mobile Web games," added Staybl.
Sabine Irrgang, COO, itsmy, said, "Our great team uses all social networking knowledge we gained during the past ‘everything social’ years as well as our outstanding mobile experience to create entertaining games for the mobile browser world."
The currently 50+ social games developed by itsmy are played daily by gamers from 80+ countries via the mobile Web browser on more than 10,000 different mobile devices and phones. The mobile browser games include: Celebrity 1+2, Criminal Pizza, Love Hating Squirrels and The Cowsnatchers Trilogy.
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