Mobile Asia Expo -- Immersion Corporation (Nasdaq:IMMR), the
leader in touch feedback technology development and licensing, is
showcasing the many ways that its TouchSense® embedded software
solutions can bring rich touch feedback, or haptics, capabilities to
mobile devices. Visitors to Immersion’s private meeting room will have
the opportunity to experience the full range of the company’s solutions
on currently-shipping devices and concept handsets with next generation
haptic technology, as well as the latest apps that use Immersion touch
feedback to create more engaging user experiences.
“China OEMs have discovered that in the mobile market, the key way to
innovate, differentiate and connect with users is through the user
interface,” explains Dennis Sheehan, vice president of marketing at
Immersion. “Haptics provides OEMs with the opportunity to create not
only a more intuitive and compelling user experience, but also more
engaging and immersive entertainment for apps, video, music and gaming.”
Solutions for All Mobile Devices
Immersion’s TouchSense software, which has shipped in over 400 million
mobile devices, offers precise and power-efficient control over embedded
actuators. Immersion technology enables OEMs to create compelling and
differentiated user experiences through well-designed touch feedback
that can be implemented consistently throughout the mobile user
interface. Many leading OEMs have used Immersion technology to provide
reassuring touch confirmation in their devices, including simulated
mechanical “clicks” in virtual keypads and buttons that assure users
their selection had been made. Additionally, following Immersion’s
launch of easy-to-use integration tools, Android OEMs and app developers
have introduced even more advanced touch feedback into their mobile
games and apps, using haptics to create lifelike sensations such as the
kickback of a particular type of weapon or the boom of an explosion in a
shooter game, or the tingling of guitar strings vibrating in an
Immersion offers a wide range of solutions to both create high quality
haptic effects and integrate them throughout the mobile UI and
TouchSense Solutions: The company’s embedded TouchSense 3000
and 5000 software solutions support a range of actuators, including
linear resonant actuators (LRA) and eccentric rotating mass actuators
(ERM), as well as high fidelity actuators such as piezo electric and
electro-active polymers (EAP). For OEMs looking to incorporate basic
haptic effects, the TouchSense 2000 solution is available through
Immersion partners Imagis and Texas Instruments.
Integrator: An OEM build time tool, Integrator offers a fast
and efficient way to incorporate haptics throughout the OEM’s custom
Android build. Customization modules offer OEMs the design flexibility
to select from a menu of features that can be controlled by consumers
via the user settings menu, giving users the ability to determine
where they experience haptics, and the strength of the feedback.
Haptic SDK: Designed for 3rd party Android
developers, Immersion’s Haptic SDK offers a menu of over 120
pre-designed haptic effects with a simple SDK to allow app developers
to quickly and easily incorporate high quality haptic effects into
their games and apps.
Understanding that incorporating a well-designed haptic system into a
handset is a complex process involving mechanical, electrical and
software design, Immersion works with a number of solutions providers
and partners to streamline the process.
Reference Designs: Immersion offers OEMs reference designs based on
the OEMs’ preferred actuator type to ensure efficient and high-quality
haptic system design.
Component & Actuator Partners: Through its certification program,
Immersion tests a wide range of partners’ components and actuators to
ensure high quality, long-lasting components.
Integration Partners: Immersion works with industry-leading
semiconductor companies and system integrators to offer customers
total solutions with integrated haptic effects.
Meet with Us at Mobile Asia Expo
Immersion will be hosting a private meeting space at Mobile Asia Expo,
by appointment only. If you’re interested in meeting with Immersion,
please contact us at email@example.com
In addition, we will be discussing the importance of user experience
design in a panel discussion titled “Making Money from Mobile Social
Media,” which will be taking place Thursday, June 21st from
14:00-15:15. The company’s vice president of sales, Joe LaValle, will be
joining the discussion to bring Immersion’s unique viewpoint into user
experience design, and how a quality experience can translate to
real-world benefits for app and UX designers.
More on Immersion’s TouchSense solutions can be found at: http://bit.ly/TouchSenseMobile
For more information on Immersion’s Integrator products, visit: http://bit.ly/HDintegrator
To download Immersion’s Haptic SDK, visit: http://bit.ly/HapticSDK
About Immersion (www.immersion.com)
Founded in 1993, Immersion (NASDAQ: IMMR) is the leading innovator in haptic
technology; the company's touch feedback solutions deliver a more
compelling sense of the digital world. Using Immersion's high-fidelity
haptic systems, partners can transform user experiences with unique and
customizable touch feedback effects; excite the senses in games, videos
and music; restore "mechanical" feel by providing intuitive and
unmistakable confirmation; improve safety by overcoming distractions
while driving or performing a medical procedure; and expand usability
when audio and visual feedback are ineffective. Immersion's TouchSense
technology provides haptics in mobile phone, automotive, gaming, medical
and consumer electronics products from world-class companies. With over
1,200 issued or pending patents in the U.S. and other countries,
Immersion helps bring the digital universe to life. Hear what we have to
say at blog.immersion.com.
This press release contains "forward-looking statements" that involve
risks and uncertainties, as well as assumptions that, if they never
materialize or prove incorrect, could cause the results of Immersion
Corporation and its consolidated subsidiaries to differ materially from
those expressed or implied by such forward-looking statements.
All statements, other than the statements of historical fact, are
statements that may be deemed forward-looking statements, including, but
not limited to, the statement that Immersion technology enables OEMs to
create compelling and differentiated user experiences.
Immersion's actual results might differ materially from those stated or
implied by such forward-looking statements due to risks and
uncertainties associated with Immersion's business, which include, but
are not limited to: unanticipated difficulties and challenges
encountered in product development efforts by Immersion and its
licensees; adverse outcomes in any future intellectual property-related
litigation and the costs related thereto; the effects of the current
macroeconomic climate; delay in or failure to achieve commercial demand
for Immersion's products or third party products incorporating
Immersion's technologies; and a delay in or failure to achieve the
acceptance of force feedback as a critical user experience. Many of
these risks and uncertainties are beyond the control of Immersion.
For a more detailed discussion of these factors, and other factors that
could cause actual results to vary materially, interested parties should
review the risk factors listed in Immersion's most current Form 10-Q and
Form 10-K, which are on file with the U.S. Securities and Exchange
Commission. The forward-looking statements in this press release reflect
Immersion's beliefs and predictions as of the date of this release.
Immersion disclaims any obligation to update these forward-looking
statements as a result of financial, business, or any other developments
occurring after the date of this release.
The use of the word "partner" or "partnership" in this press release
does not mean a legal partner or legal partnership.
Immersion, the Immersion logo, and TouchSense are trademarks of
Immersion Corporation in the United States and other countries. All
other trademarks are the property of their respective owners.
(IMMR - C)